buyer's journey

How Video Fits Into The Buyer’s Journey (Ep. 31)

by Todd Hartley • July 14, 2016

When was the last time you made a big purchase without doing your own research first?

People want the best, and they’re not going to take your word for it anymore.

Reading about products, looking up reviews, and checking out competitors are all a normal part of being a consumer today.

And that’s not all…

Don’t forget that people must first become aware of their problems or desires before they start researching. Only then can they make a decision.

These steps are all part of the Buyer’s Journey. And if you understand what your potential customers are going through, then you’re better equipped to make content that will quickly guide your customers through the buying process.

Not only does this method generate more ROI by helping you deliver your prospects the right content at the right time, but new tools like Wistia and HubSpot help businesses understand their prospect’s needs and behaviors like never before.

But even with these insights, you still need to make content that your prospects find valuable.

That’s why we brought in Jason Fair, WireBuzz’s Director of Content Development, to discuss the importance of making videos to complement the Buyer’s Journey.

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