audience retention

How to get viewers to watch your videos to the end

How To Get Viewers To Watch Your Videos To The End

by Marcus Krieg • November 3, 2016

Have you ever noticed how bad most online videos are?

Sure, they might include the brand message, but they just don’t capture and hold your attention…

Most businesses make the mistake of treating videos like a box to be checked, as if all videos were created equally.

But consider this: you’ve read good books and you’ve read bad books. The good ones may have changed your life, but you probably didn’t even finish the bad ones…

Well that’s how videos are too!

The difference is, you need people to watch all of your video before they’ll buy, a problem book publishers don’t share.

Find out how This Week In Video Marketing!

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5 Tips to Keep Your Video Viewers Engaged

5 Tips To Improve Audience Retention On Your Videos

by Stronz Vanderploeg • November 2, 2016

One of the best ways to measure your video’s success is the audience retention metric.

Your video’s “audience retention” is the percentage of your video that an average viewer reaches before they decide to stop watching. It can be used to measure how engaging your video is to viewers.

Audience retention metrics are also typically paired with an engagement graph, which shows where your viewers are dropping off throughout the video. You can use this graph to gain insights into what your viewers want (or don’t), so you can create more engaging videos in the future.

This is especially important on YouTube, where viewer watch time is the #1 ranking factor.

That’s why the most effective optimization happens before you even upload your video to YouTube.

But understanding exactly how to improve your content can be tricky, especially if you’re new to video.

So to make things simple, I’ve compiled a list of the 5 best ways to increase your audience retention rate…

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