Congress, censorship, and LinkedIn…oh my!

Oh yeah, and my touristy trip to Vegas, but you’ll need to tune in to hear my BroBasket inspired story (see the picture in this episode’s show notes).

This probably isn’t news to most of you, but after Mark Zuckerberg testified in front of congress last week, we all found out how out of touch members of congress are with the internet and social media. We even have a sound bite compilation to share on this episode that’s both sad and entertaining, but mostly enlightening.

The internet is a great place to express your opinion, or is it? Reddit recently made the news due to its CEO’s views on censorship. I’ve never been shy about my opinion on the matter, but after expressing my opinion on my breaking news site, the backlash was intense.

In this episode, we’ll talk about why free speech is so important and why all speech is valuable. Yep, you heard that right.

And finally, we’ve got new developments to talk about with LinkedIn video ads. You don’t want to miss this episode of Video Marketing Mastery.

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In This Episode, You’ll Learn:

  • How congress made it clear that they know nothing about Facebook or the internet.
  • Why the recent Facebook data news isn’t the first time that Facebook data was leveraged politically.
  • Why video and its output quality changes so rapidly.
  • How much a cup of coffee is in Vegas.
  • Why a pricing page on your site is extremely important whether you’re B2B or B2C
  • How to set yourself up for success during pre-production.
  • Why the biggest risks happen when script changes on shoot day.
  • Where the censorship brigade is lurking now.
  • Why you should support the rights of people who disagree with you.
  • What you should have done to outpace your competitors on LinkedIn.
  • Why your goal shouldn’t be to create a viral video.
  • How to execute marketing techniques where you own the traffic.

Links & Resources

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Todd Hartley is the founder and CEO of WireBuzz. Before he got started in video marketing, Todd ran digital marketing for 7 of the largest national talk shows. Today, Todd is a respected expert in the digital marketing industry and is frequently invited to speak about video at marketing and technology conferences.