We are living in an age where you no longer have to be a professional to create professional quality video content.

No, this isn’t an exaggeration. Before the prosumer shift, there were only two sides of the coin: amateur or pro.

But now, the divide between hobbyist and professional is continuing to shrink. Everyone has access to affordable, high-quality equipment to create better video content.

So why should this matter to you?

For one, there’s no excuse for poor video content anymore — businesses have higher expectations than before.

Secondly, prosumer equipment makes it easier to tell emotionally-driven, cinematic stories that capture attention and pull prospects through your sales and marketing message. That means more clients and more revenue for your business.

In this week’s episode, we sit down with Dale Krupla, head of video production at WireBuzz, and Devon Dresback video shooter at WireBuzz, to talk about the prosumer shift in detail and how it’s taking the video marketing world by storm.

If you’re ready to take your video content up a notch then grab a seat and tune into this week’s episode of Video Marketing Mastery!

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NOTE: You can also listen to the episode here, or download the episode to your device (right click and save).

In This Episode, You’ll Learn:

  • How the prosumer shift is changing the video industry for the better
  • Why the prosumer shift may NOT be for you
  • The effect this trend is having on cinema cameras and why you should care
  • The importance of quality video in order to stand out today

Links & Resources

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Todd Hartley is the founder and CEO of WireBuzz. Before he got started in video marketing, Todd ran digital marketing for 7 of the largest national talk shows. Today, Todd is a respected expert in the digital marketing industry and is frequently invited to speak about video at marketing and technology conferences.