Wish more people would read your product’s validation studies?
Then do what Guardant Health did and deliver that information using video. When given a choice, people are 4x more likely to watch a video than read text. So when you have important information you need to share, and especially when that information isn’t “fun” to read, make sure you use video.
This particular video was shot interview-style, with multiple camera angles to ensure the speaker looks polished on camera. This allows the interview subject to speak naturally without worrying about mistakes…we simply use multiple “takes” and switch camera angles between them to make it all look like one seamless, perfect take.