About This Video
As you see in this video, the branding is for our client, Invitae, but the story is not about them. Rather, the video seeks to capture the feeling and excitement of being at the conference.
Our goal for this video was to create something attendees would be delighted to receive and share, while reinforcing the relationships they built with our client at the event.
How We Use Conference Highlight Videos
Conference Highlight videos are a great way to showcase your thought leadership at a conference. They are a tool you can use to generate extra exposure immediately following a major conference event and are great for re-engaging prospects you met at the conference.
These videos remind your new prospects about you in a fun, lighthearted way. And because conference highlight videos promote the conference, the host is likely to share your video with their followers.
Another way that WireBuzz uses conference highlight videos is as a lead generation tool. If you go around the conference capturing photos or short videos of the attendees, ask if they want a copy. If so, you can collect email addresses and simply send the highlight video to everyone after the show.
WireBuzz can plan and produce conference videos for your business. Contact us to find out more.
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