Natera – Panorama Overview
We produced this product overview video for Natera to promote their Panorama Test for pregnant women.
To reduce costs and speed up the production process, we decided to create a motion graphic video to provide an overview of the Panorama Test. So instead of using on-screen talent, which would’ve required multiple days of filming and different actors, we designed this video to exclusively feature motion graphics and voice-over. This format also enables us to create multiple versions of the same video with only subtle changes for other languages. Ultimately, this decision allowed us to keep the costs down for our client.