• The Biggest Problem Doctors Face

    As a specialist in healthcare marketing, one thing I’ve consistently heard from doctors is that what frustrates them most is that they are only able to spend about 10 minutes with each patient.

    During those 10 minutes, doctors must define and redefine complicated medical terminology rather than educate and support patients. To compound this, recent research has found that patients retain less than 30% of what they’re told in the exam room. This means that patients often leave confused and anxious, feeling that they were not able to have their questions answered fully. By the time the next appointment comes around, doctors must often start from the beginning instead of being free to discuss new information and treatment strategies.

    After hearing of this problem over and over again, I created a simple follow-up tool called Informed that leverages video to improve patient education efficiently.

  • Why Video?

    Video is by far the most effective tool for educating people because it caters to all the major methods of learning (auditory, visual, emotional). Plus, many people just don’t like to read.

  • How It Works

    Informed enables a physician to say,

    “I know this is a lot of information, so after our meeting, I will send you a follow-up email with short videos where I explain the details about your specific condition.”

    It’s as simple as making a note of which videos you want to send on your patient’s clipboard, and an office manager or medical assistant can take care of sending the email, which only takes about one minute using our Informed tool.

  • What It Looks Like

    After the meeting, a medical assistant can log in to their account, enter the patient’s email and name, choose an email template and the videos they want to send. Within a minute videos explaining their condition, procedure, or treatment in greater depth has been delivered directly to the patient.

    Email Template
  • How Informed Can Work for You

    Informed sets your practice apart by promoting the ongoing education of patients. This works to increase the efficiency of your practice and improve patient outcomes.

    We are able to monitor which videos patients watched in our encrypted, HIPAA-compliant database. If you are ever in the unfortunate situation of defending against informed consent litigation, you will have a time-stamped paper trail showing which videos you sent and how many times the patient watched them.

    If you choose Informed for your practice, you get more than just the tool — you get the video assets that are built into it. Our Emmy-award winning producer and team will help you determine which videos to produce and schedule filming dates at your office. In addition to this, all videos are able to be repurposed for marketing on your website and YouTube.

    To learn more about how Informed works and its benefits, give us a call at 480-699-8053.