There’s a major marketing opportunity available on Instagram if you’re willing to share helpful content and take immediate action.

For the last 3 months, I’ve been telling you about the early adopter advantage of using IGTV and the open window of opportunity for extra marketing exposure.

As a digital marketing futurist that’s been seizing digital marketing windows of opportunity for 20 years, now is the time you should be creating business videos on IGTV.

Here’s why:

  • In June 2018 (when IGTV launched) Instagram reached 1 billion monthly active users
  • People spend 5x longer on Instagram when they’re watching videos
  • IGTV allows creators to publish long form videos (10 minutes for standard accounts, 60 minutes for verified accounts)

 

So if you want to build a loyal and engaged audience on IGTV, then start crankin’ out content because there are more eyeballs watching than videos being posted.

But it won’t be long before the platform is oversaturated with content creators and that window of opportunity will close.

So tune into this episode of Video Marketing Mastery to learn more about the early adopter advantage for IGTV publishers, as well as the latest news in digital marketing!

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In This Episode, You’ll Learn:

Links & Resources

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Todd Hartley is the founder and CEO of WireBuzz. Before he got started in video marketing, Todd ran digital marketing for 7 of the largest national talk shows. Today, Todd is a respected expert in the digital marketing industry and is frequently invited to speak about video at marketing and technology conferences.