Video Benefits Archives - WireBuzz

  • Video Builds Trust & Credibility More Effectively

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    There’s something about seeing a person that connects us on a human level. It is the basis on which we build trust. Video enables you to be more “in sync” with your viewers, allowing you to reinforce your message with intonation, eye “contact” and phrasing that clarifies your intention. They can see you, share your […]

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  • Video Vastly Improves Email Marketing Campaigns

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    Email marketing remains one of the most effective marketing tactics available. Marketers consistently rank email as having a higher return on investment than any other marketing strategy, followed closely by SEO. But what if you could double or triple the effectiveness of your email marketing efforts? That’s what video does: it increases email click-through rates […]

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  • Increase Your Searchable Footprint

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    One of the best things about video content is that you can post it on YouTube. While video can dramatically increase your website’s visibility on the major search engines (Google, Bing, Yahoo), few businesses understand how to take advantage of YouTube, the world’s second largest search engine. Depending on your marketing objectives, your videos can […]

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  • Search Engines Love Video Content

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    Video is the trump card in the hand of the search engine optimizer. Search engines are looking for signs that your content is engaging to determine if it is worth a high ranking. And nothing boosts engagement like video. In fact, Forrester research found that the presence of video on a web page makes it […]

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  • Video Is More Persuasive

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    The reason video is more persuasive than other types of content is the human brain requires emotional input to make decisions. And no technology is better at conveying emotion than video. Video caters to the brain’s visual and auditory systems, picking up on cues like body language, facial expressions, imagery and music. This elicits an […]

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  • Video Is The Most Powerful Marketing Tool On The Web

    The reason our campaigns and tools incorporate video is that it is simply the most powerful digital marketing tool available. It’s better for recall, it’s more persuasive and search engines love it. Video is so effective, we couldn’t hope to list all the reasons it belongs in the best marketing plans… but we’ve tried. Read […]

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