By now I’m sure you’ve heard about the big Facebook “scandal” surrounding their Average Watch Time metrics.

As expected, the media blew the entire situation out of proportion, claiming that Facebook was intentionally inflating their metrics.

But as a video marketer, when I first heard about the issue I was left scratching my head, wondering what the big deal was…

So to help correct any misunderstandings around this controversy, I’m sharing what actually happened and how it affects marketers and advertisers.

To read the full story, check it out on The Huffington Post.

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Todd Hartley is the founder and CEO of WireBuzz. Before he got started in video marketing, Todd ran digital marketing for 7 of the largest national talk shows. Today, Todd is a respected expert in the digital marketing industry and is frequently invited to speak about video at marketing and technology conferences.