Not every industry is glamorous — we know.

If you’re in accounting, law, tax, or insurance, you might think that no one is interested in what you have to say.

But the truth is, your target customers need you. Even in a boring industry, people are looking for tips, hacks, and information that can help them do achieve their goals and get better results.

So how do you create compelling videos in a boring niche?

Here’s a clue: create videos that are helpful to your potential buyers.

In this episode, Marcus will show you how to make great video content for your business, even if it’s not a sexy topic. Take a look to find out how turning “boring” into helpful will delight your customers, even before they walk through your door.

In this video, you’ll learn:

  • Why your industry isn’t as boring as you think
  • How to use targeted videos to attract the right customers at the right time
  • How to discover what your audience is looking for, so that you can make relevant, helpful content for future prospects
  • Why making interesting videos in a dry industry will give you an edge over your competition

Links & Resources

The following two tabs change content below.

Marcus Krieg

Director of Strategy at WireBuzz
Marcus is the Director of Strategy at WireBuzz. For more writing and video marketing tips, follow him on Facebook or Twitter.