What Is Conversion Rate Optimization?
If you want your website to generate as much profit as possible at the lowest operational cost (who doesn’t want that?), then Conversion Rate Optimization (CRO) is exactly what your business needs.
Across the internet, websites average about a 2% conversion rate. What this means is that for every 50 people who visit a website, only one becomes a customer.
CRO is the art and science of making changes, some subtle and some not, to your website to increase the percentage of site visitors that become customers. With the CRO process, it is possible to double or even triple conversion rates across your site.
If math is not your forte, that means you can double or even triple revenue from your website without spending additional funds to increase traffic!