Communicate Your Brand Story With Video

About This Video

In this interview-style video, Randy Scott shares his vision of the future for genetics and explains why he founded Invitae, a genetics testing company.

Brand story videos have a variety of uses, but they are especially effective as a part of About Us pages and Investor Pitches. In this case, Invitae is using the video as an amplifier for a post on their blog.

Research has shown that adding videos to your blog posts results in more engagement from your website visitors, which boosts the visibility of your content in search results.