How to Optimize Your YouTube Video Titles and Descriptions
YouTube is the second largest search engine, right behind Google. And with over 1 billion users, there’s a niche for everyone.
Starting a YouTube channel is a great way to engage with your audience and boost your thought leadership. Which is why plenty of businesses use it to get discovered and generate leads.
But it isn’t for everyone…
YouTube isn’t just a place to host a few random business videos. It takes time and commitment to build and maintain a YouTube channel.
If you’re ready to make that commitment, you have to understand how YouTube works before you can gain any traction.
And perhaps most of all, you’ll need to understand how to optimize your videos in order to see results.
Learn how to write great YouTube video titles and descriptions to get your videos noticed!
YouTube SEO for Beginners: How to Get More Video Views
You want your YouTube videos to get a lot of views. And while video views aren’t always the best metric for evaluating your video’s success, they are an essential ingredient.
Views are all about exposure. As you get more video views, you should also generate more leads.
So how can you get more video views and leads from YouTube? Find out This Week In Video Marketing!
4 Factors To Consider When Writing YouTube Titles
Writing a killer YouTube video title is more important than you’d expect.
Because often, it’s your video’s only opportunity to make a first impression. Not only does it need to entice people to click, but it also helps YouTube understand what your video is all about.
In fact, writing a good title should take some research. You need to make sure the keywords you include are accurate for your video’s subject matter, and that people are actually using those keywords to find content like yours.
Even the organization of words and phrases in the title makes a difference in how well you rank, and ultimately how successful your video will be.
Seriously… it doesn’t matter how great your video is if the title doesn’t do its job.
So before you upload your next YouTube video, make sure you consider these 4 factors that affect the success of your title.
How To Get Your Videos To Rank On YouTube
Not everyone realizes this…but YouTube is way more than just a place to share videos. It’s actually the second-largest search engine, after Google itself.
If you create engaging, quality videos for your channel, you can really benefit from the long-tail traffic that YouTube is capable of driving, but only if you optimize your videos and channel appropriately.
You can’t forget about SEO, which means understanding YouTube’s ranking factors and how to optimize for them.
How to Know if YouTube Is Right For Your Business
One of the most common challenges marketers face is prioritizing channels and tactics.
And it makes sense…there are thousands of internet marketing “gurus” telling you to be everywhere, encouraging you to invest your time and resources in every new platform.
But who’s got the time or budget for that?!
Unless you already have a thriving business with a large marketing budget, it’s simply infeasible to be everywhere.
All that said, YouTube is an extremely powerful platform. Not only is it the #2 most-used search engine (after Google), but it also refers the highest quality traffic of any social network on the web. Plus, it leverages the power of video to educate, entertain, and convert your audience into customers.
However, YouTube is only worth your time if it’s a good fit for your business and you’re willing to commit to the strategy.
YouTube is the same way: half-measures won’t net you half the results…it often just means you’ll get no results. So you have to commit.
But first, you should probably know if YouTube is even the right platform for your business.
Find out This Week In Video Marketing…