Video Marketing Mastery Podcast
How to Track Your Prospects and Become an Attention Marketer (Ep. 159)
I’m obviously a huge advocate of video, but if you don’t have measurable goals associated with your videos, well…what’s the point?
So many companies aren’t using video to its full potential (or at all), or worse, they’re creating video, releasing it into the wild with no plan, and wondering why nothing is happening and why they have nothing tangible to show for their efforts.
I’ve said it a million times before because I really believe it – video is the #1 way to accelerate your sales cycle, it’s a powerful branding tool and content catalyst. There are a lot of ways to use video to your advantage, but doing it right is a totally different animal.
When I use video to provide value to people, I position myself as the guru. When people view you as the guru, you’re guaranteed to see some ROI come out of the videos you create. It’s as simple as that.
Now, you need to understand marketing, open loops in script writing, follow-up protocol, and the nuances of creating the greatest videos (no big deal, right?). But that’s what I’m here for.
How to Leverage a Sniper’s Mind to Get Better Results (Ep. 158)
What do snipers and digital marketers have in common? A lot more than you might think.
In this episode of Video Marketing Mastery, I sit down with David Amerland, author of The Sniper Mind, international speaker, author, and business journalist who’s keenly aware of the ways that a sniper mindset can catapult digital marketers to the next level.
Too often, aspiring digital marketers jump into their campaigns just wishing for the best and instantly regretting it. Without a proper game plan or understanding of your target audience, you could be jumping into a war zone, or at the very least, wasting a lot of time and money.
Another important and overlooked aspect of digital marketing is the emotional space, things like focus, discipline, priority setting…things that snipers just might know a lot about.
Using the Power of Video to Create a Movement (Ep. 157)
If you’ve been listening to the Video Marketing Mastery podcast for any amount of time you know that the two women closest to me have both been touched by breast cancer.
After walking through breast cancer first with my mom and then with my wife, I’m extremely passionate about helping educate people about the disease.
When my mom was diagnosed with breast cancer I began working with Dr. Jay K. Harness to create videos and provide breast cancer answers to women. These short videos help educate patients and their families by answering frequently asked questions surrounding breast cancer.
These videos began generating millions of views and we knew that they were resonating with patients and their families…we were starting a movement of physician vetted information to arm women with an understanding of their disease.
Dr. Jay K. Harness and I have spent countless hours on multiple continents interviewing research doctors and providing the latest breast cancer information to people in terms that are easy to understand and easily digestible via video.
How to go From a One Man Band to a Video Production Army (Ep. 156)
A one-man band video production company is all about the hustle and grind. When it comes to video, doing it all by yourself is hard and something usually suffers, whether it’s the quality of the video, the administration part of your business or your own personal time.
Most of us start out as a one-man band production, but there usually comes a point when growing your video production team becomes inevitable.
But growing your video production team isn’t as easy as it sounds. You’ve got to find the right talent, understand how much to charge and figure out what the right pace for growth is for your company.
Learn to Overcome Adversity with Your Online Campaigns (Ep. 155)
Being a great marketer is like being a great chef, sometimes it takes many iterations before you craft the perfect recipe. Even then, it’s important to continually run new tests to try and make it better.
Marketers and video creators who favor perfectionism over failing forward struggle to overcome adversity. Why? Because they think that they aren’t smart enough to do it right the first time.
This isn’t the case at all. At least not for me and my team. We’re always iterating, always learning from the analytics and always tinkering to get optimal results.
In this episode, I sit down with a member of the WireBuzz digital strategy team, Tim Alwell, and we’ll walk you through the process of identifying flaws in your digital execution.