Video Marketing Mastery Podcast

Who Should Lead the Sales Process: Marketing or Sales? (Ep. 71)

by Todd Hartley • March 28, 2017

The internet has rapidly changed the way companies do business.

And if you think you’re immune to the colossal shifts that have occurred in the last decade, then you’re setting yourself up for an abrupt awakening.

Gone are the days when your marketing and sale teams could work in silos. Buyers prefer a self-service experience, meaning that they’d rather educate themselves about your products or services, without the help of a sales rep.

That shift means your prospects are on their own for 70% of the sales process, so you need high-quality, helpful content to guide them through their journey.

Which is where marketing comes in.

So if your marketing team is now responsible for more than half of the sales process, who should be leading — marketing or sales?

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What Google’s Algorithm Update Means for Marketers (Ep. 70)

by Todd Hartley • March 22, 2017

You don’t have to be an SEO expert to know that Google is constantly changing.

No, I’m not just talking about the daily doodles. Google is evolving behind the scenes too.

In order for the search engine to keep up with the vast quantity of content on the internet, they need to find new ways to filter information so users can find what they’re looking for.

Most of the time, these updates are undetectable and occur almost daily.

But, every once in awhile, Google decides to lay down the law and flush out all of those spammy websites with thin content, so users can have a better search experience.

Curious to find out if you’ll be affected by this update? Check out this podcast episode for all the latest news from Google, Facebook, YouTube, and more!


13 Lessons Video Marketers can Learn from Professional Speakers (Ep. 69)

by Todd Hartley • March 21, 2017

A video is only as great as the talent within it.

No matter how well-written the script is, or how polished the post-production is, your video will suffer if the speaker is visibly uncomfortable.

Because it makes the viewers uncomfortable too!

But that doesn’t mean you have to be an actor or media personality. Although it will take some practice.

If you’re interested in learning how to improve your act, then you might want to learn a lesson or two from professional speakers.

You see, the screen and the stage have a similar effect on an audience.

While they help direct attention to the speaker’s message, they don’t immediately provide the same connection that a one-on-one conversation would. So as soon as someone loses interest, they have little incentive to re-engage.

Great speakers simulate that personal connection by adhering to the fundamentals.

Check out the podcast and keep reading to learn the 13 ways professional speakers maintain the interest of their audience, and how you can use them the next time you’re featured on video!

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YouTube’s Next Big Business Move (Ep. 68)

by Todd Hartley • March 15, 2017

If you’ve already listened to yesterday’s podcast, you may have noticed that it was missing something…

We’ve officially broken our weekly Video Marketing Mastery Podcast into two parts!

Based on your feedback, we’ve decided to publish a podcast about video marketing tips and tactics each Tuesday, and another about video marketing news updates on Wednesdays.

That way, you can pick and choose the kind of information you want to listen to.

So tune into today’s podcast to get the latest news on Snap’s IPO, YouTube TV, Facebook’s Fake News saga, and more!

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Account Based vs. Inbound Marketing: How it Affects Your Video Strategy

ABM vs. Inbound Marketing: How It Affects Your Video Strategy

by Todd Hartley • March 14, 2017

Do you assume that inbound marketing can work for any business?

Unfortunately, that’s not the case.

Scaling your marketing efforts doesn’t work for everyone.

you need to evaluate your target market and consider your sales process.

If you’re selling directly to consumers, have a relatively low-cost product, or a large market, then inbound marketing will work wonders for you!

But if you’re a B-to-B company with a high-cost product and a niche market, then inbound marketing probably isn’t right for you.

Instead, you need to rely on strengthening relationships with your current accounts, and focusing your marketing effort to help your sales reps close more deals at faster rates.

Essentially, you need to take on an Account Based Marketing method.

Want to find out if ABM is right for you? Check out this week’s podcast and blog post to learn about Account Based Marketing, and how to optimize it with video.

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