How An Owned Audience Can Transform Your Business (Ep. 193)

by Todd Hartley • March 19, 2019

Mapping out your customer journey helps you serve the right piece of content to a potential prospect based on their previous interactions with your business. But did you know that 68% of marketers don’t have a documented customer journey strategy in place? Without knowing your customer’s journey, how do you expect to serve them hyper-relevant […]

Reviewing Vidyard’s 2019 State of Video in Business (Ep. 192)

by Todd Hartley • March 12, 2019

Vidyard’s “2019 State of Video in Business Report” is hot of the press and packed with actionable information.

The magnitude of video continues to snowball and marketing leaders are under greater pressure to understand and improve the performance of video investments.

And businesses who don’t adopt video into their processes will inevitably be left behind.

Are you keeping up?

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How to Choose Profitable Video Topics for Your Business (Ep. 191)

by Todd Hartley • March 5, 2019

Videos are your most powerful sales and marketing tools, but because they often take more time and money than text­based content, it’s critical that you invest your marketing budget wisely.

And that means selecting the most profitable video topics for your business.

So how do you confidently identify the right video content to produce?

After working with thousands of clients and creating more than 2,000 videos per year, we’ve dialed in a process that works.

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How to Track Video Marketing ROI (Ep. 190)

by Todd Hartley • February 27, 2019

Video has many superpowers; one of them being clarity.

If you have a complicated product or service, video can help your audience follow along and understand your message without being overwhelmed by the technical gobbledygook.

Take Marketo for example.

Marketo is a full-stack marketing suite that does a lot of things — from lead management to marketing automation to mobile marketing.

Before they added video to their sales process, they relied on white papers to educate their audience.

White papers can be extremely valuable if they are written well, but asking someone to read a 3,000-5,000 word guide can be a big ask.

That’s why Marketo started using 4-minute video demos…

..and after analyzing the data, they discovered their video demos were outperforming their white papers by 6x!

Do you think this improved their lead-scoring?


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Why We’re Excited About HubSpot Video (Ep. 189)

by Todd Hartley • February 19, 2019

We already know that video is the most compelling content form, but many businesses still struggle with using video in their sales and marketing strategies.

Imagine if there was a tool that made everything easier…

Introducing HubSpot video.

HubSpot Video lets you add interactive forms to your videos, integrate with Zoom for 1on1 video, and sync YouTube data into your HubSpot analytics.

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