The Power of Intention in Video Marketing (Ep. 88)

by Todd Hartley • May 24, 2017

Believe it or not, there’s something more valuable to marketers than “attention.”

Sure, you’re always trying to reach new audiences and re-engage our customers. And by now, you already know that video is the best way to do that.

But if you really want to see phenomenal results, you have to consider your intentions first.

At the end of the day, the best copy, the most cinematic footage, and the coolest special effects aren’t going to produce value if your intentions weren’t clear to begin with.

So before you begin anything — whether it’s executing your next video project or starting your own business — make sure you’re setting smart goals and are intentional about your sales and marketing priorities.

To learn more about the power of intention, as well as the latest news in social and video marketing, be sure to listen to this podcast episode!

Ep. 86: The Importance of Facebook’s Dwell Time Metric

by Todd Hartley • May 17, 2017

Imagine someone scrolling through Facebook’s News Feed on their phone.

Between funny animal videos, news stories, and posts by friends and family, they pause on your carefully targeted ad.

Perhaps they notice the clever copy, or they resonate with your video’s message. And although your Facebook ad caught their eye amongst the noise, they didn’t engage.

No likes. No comments. They didn’t even click-through.

In reality, that person expressed some level of interested in your product or service, but traditional metrics had now way of reflecting that. That’s why Facebook created dwell time.

Dwell time accounts for the time a user lingers over your ad. This valuable information now gives marketers access to helpful projected metrics like Estimated Ad Recall Lift, Estimated Ad Recall Lift Rate, and Cost Per Estimated Ad Recall Lift.

If you’re thinking about running Facebook ads, Dwell time is a metric you won’t want to overlook. To learn more about this new way to measure results — plus the latest in video marketing news — then tune into this episode of Video Marketing Mastery!
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How to Use Longer Videos to Identify Qualified Prospects (Ep. 85)

by Todd Hartley • May 16, 2017

Contrary to popular belief, short videos aren’t necessarily the best for driving results.

Sure, more people might watch to the end of the video, but holding someone’s attention span for 30 seconds doesn’t necessarily indicate a high level of interest in your message.

Think about it…

Your most valuable prospects are savvy, curious people searching for as much information on your product as they can get. Your ideal customer would be willing to sit through a 4+ minute video, as long as your information is relevant to them, right?

So why waste ad dollars on short videos designed to attract the masses? Instead, narrow in on the people that really care about what you have to say in a longer video.

Because the longer you can hold someone’s attention with helpful, compelling video content, the more chances you have to convert them into a customer.

Still feeling a little skeptical? Then you’ll want to listen to this in-depth conversation I had with Marcus Krieg. In this podcast episode, we discuss the benefits of using a longer video, and how to keep your audience engaged until the end!
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Facebook Live Event: How to Accelerate Sales with Video (Ep. 77)

by Todd Hartley • April 18, 2017

If you still think of your marketing strategy as “BtoB” or “BtoC,” you might want to re-evaluate. Instead, think about your customers, prospects, and audience as people, and establish a human-to-human connection.

No matter what kind of industry you’re in, people all want the same thing from the businesses they interact with — they want to establish a personal connection with your brand, whether that’s face-to-face or online.

And video is the most effective way to do it.

Last week, I got on Facebook Live to explain why, but if you missed it, you’re in luck! We’ve recorded the whole thing, so that our podcast listeners can get the same great content.

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