• Social Video: How to Use Video Effectively On Social Media (Ep. 64)

    064_Social Video- How to Use Video Effectively On Social Media_blog

    Hard to keep up, isn’t it?

    The role of social media continues to evolve at a frenetic pace, but many marketers are still using these platforms like they did back in 2010.

    Here’s the approach practiced by 90%+ of brands: broadcasting sales-oriented content and promoting their products directly on social media.

    In other words, marketers are using new media (Content and Social) the same way they’ve always used traditional media (TV and Print).
    But as you probably know, social media offers a lot more than that.

    With social, you have the opportunity to make real connections with real people, who can eventually become evangelists for your brand. However, you’re not going to get great results if your entire strategy is based on “broadcasting” content to your “audience.”

    Instead, social media is best used as a tool for creating one-to-one, human-to-human connections with your prospects and customers. It’s all about giving your fans an opportunity to build relationships and interact with you directly.

    And what better way to do that than with video?

    Discover the role of social video (and social media in general) on this episode of Video Marketing Mastery!

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  • How to Increase Demand for Your Product Using Video


    You’ve designed a great product, launched it, and waited for prospects to line up for it…

    But few people are buying, or even showing interest.

    What went wrong?

    Did you target the wrong audience? Was the price too high? Bad timing?

    It’s easy to make excuses for why quality prospects don’t convert, but in our experience, it can usually be boiled down to one common mistake…

    A mistake that guarantees most of your qualified prospects will ignore your sales message entirely…

    You haven’t created enough demand for your solution.

    In other words, you haven’t made the problem your product solves a top priority for your prospects.

    And if someone doesn’t perceive that problem to be a priority, how likely are they to pay attention to your sales messages, let alone buy your product?

    No demand = No buyers.

    It may sound obvious, but very few businesses are actually trying to build demand before going in for the close.

    So in this post, we’re going to talk about how you can increase demand before the sale.

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  • Thought Sequences: How To Teach Prospects About Your Product (Ep. 62)


    Consumers don’t want to talk to your sales team anymore.

    They don’t want your sales team to interfere with their buyer’s journey. At least, not until they’ve done their own research.

    In fact, most people don’t want to speak with a sales rep until they’ve reached the “consideration stage,” and many more would prefer to avoid your sales team entirely.

    So how do you guide prospects towards a buying decision, without having a one-on-one conversation?

    Because if you want to sell your product to your more “introverted” prospects, then you’re going to need to provide content on your website that enables them to make educated buying decisions on their own.

    In other words, you need to “clone” your sales person’s best pitch using content, then share that content using your website, advertising, and email marketing to bring prospects through the ideal “thought sequence” so they’ll buy your product.

    To discuss this topic, I’m joined by Marcus Krieg, who explains what thought sequences are, and how to use them to effectively teach prospects about your product.

    You won’t want to miss this conversation about using video to move buyers through your sales process!

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  • How to Promote Your Videos The Right Way (Ep. 61)

    How to promote your videos so they get ROI

    There’s a big problem I’ve noticed with video marketers today…

    They’re stuck in the past.

    They still act like all you need to do is create a great video and share it on social media to grow a massive audience and attract loyal customers.

    But if you’ve taken a peek at your business’s social media analytics recently, you probably already know that’s not the case.

    Yes, video will get more engagement than text alone. But unless you already have a significant audience, your video likely isn’t getting the exposure it deserves.

    Fortunately, it’s possible to stimulate a viral sharing effect, even if you don’t have a massive ad budget!

    In this episode, Marcus joins me to discuss how to promote videos effectively in 2017.

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  • Amsterdam, Facebook Live Controversies, and Personalized Video (Ep. 60)


    The WireBuzz team and I had an exciting week as we made our way to Amsterdam for a client shoot. While we were there, I met up with some of the leading physicians in breast cancer at the 2017 European Cancer Congress to advise them on their live video strategy.

    If you’ve listened to the last few podcast episodes, you might remember that 2017ECCO was the conference I was testing personalized video with; I created custom videos for conference attendees, where I introduced myself and invited them to meet with me during the event.

    Well, the results are in. So tune into this podcast episode to see how it went!

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  • The Value of Testing and Optimization in Video Marketing (Ep. 59)


    You’ve probably heard the phrase, “If it ain’t broke, don’t fix it.”

    Sure, that’s sound advice if it’s coming from your mechanic or your plumber…

    But what if it’s coming from your colleague, or worse, your boss?

    Sticking to an outdated rulebook can come at a high price. And even if you’re still seeing returns from old methods, ask yourself this: do you really think it’ll still work a few years from now?

    If you want to maximize ROI and crush the competition, you need to make testing your marketing and sales strategies a priority.

    To ensure you understand the importance of optimization, be sure to listen to this episode of Video Marketing Mastery!

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  • How to Increase Conversion Rates Using Explainer Videos


    Is your home page leaving money on the table?

    Does it clearly and concisely explain what you do, who you do it for, and why that’s important?

    Because here’s the thing: your home page probably gets the most traffic out of any page on your website and visitors expect it to clearly communicate the value of your product or service.

    If you don’t grab your visitors by the eyeballs, the vast majority will never give you a second chance.

    You probably already know you need a great headline and a clear, compelling message. But if you’re counting on website visitors reading to learn more about your product, then you’re definitely leaving a significant source of revenue untapped.

    One-in-four people will actually lose interest in your company if you don’t have a product video.

    That’s why a home page explainer video is one of the safest (and best) investments you can make in your business.

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  • Censorship, Bad Data, and the Future of Video in 2017 (ep. 57)


    The new year is bringing us lots of fascinating news in the worlds of tech and video marketing.

    Already, we’re seeing a continued debate about the role of censorship by tech companies like Apple and Facebook.

    Competition is causing social media giants to adopt questionable practices. And ranking on Google has become even more difficult than ever.

    But there’s one thing that’s for sure: no matter where you look, video is going to be at the center of marketing, sales, and advertising, well into the future.

    Want to learn more? Just listen to this week’s episode of Video Marketing Mastery!

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  • My Video Marketing Resolutions for 2017 (ep. 56)


    2016 was a huge year for WireBuzz. After studying our prospects’ online engagement, examining their interests, and paying attention to their decisions, we discovered something that would change how we do business.

    As a result, last year we closed 3X the number of deals and sped up our sales cycle by 67%.

    But I still think we can do better.

    So check out this episode to find out the most important lesson I learned in 2016, and how I plan to use that knowledge to improve my strategy for 2017.

    You won’t want to miss my New Year’s business resolutions, and how you can use a similar approach to grow your business!

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  • The Smartest Video Marketing Trends in 2017


    If you’ve been following digital marketing trends at all, it’s no secret that we’re on track to see video shift and shape the world of marketing more than ever in 2017.

    And if there’s anything to take away from 2016, it’s that video is no longer an option for marketers — it’s a vital part of any content strategy that wants to taste success.

    But the question we’re answering now is what’s next in the world of video marketing?

    From strategy to sales, we’ve examined the landscape of video marketing and curated only the most essential trends that you should be watching for in the coming year.

    But you should know… these trends aren’t about video technology, effects or animation. They’re real shifts in the video marketing industry that will help you better understand your audience’s preferences, habits, and how video can help your business move the needle and see real results.

    That’s why I brought on the WireBuzz team to share which video marketing trends you need to know about in 2017.

    So tune in to this 2-part episode and keep reading to find out where video marketing is going in the new year!

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