What Facebook’s Recent Analytics Scandal Really Means For Marketers
By now I’m sure you’ve heard about the big Facebook “scandal” surrounding their Average Watch Time metrics.
As expected, the media blew the entire situation out of proportion, claiming that Facebook was intentionally inflating their metrics.
But as a video marketer, when I first heard about the issue I was left scratching my head, wondering what the big deal was…
So to help correct any misunderstandings around this controversy, I’m sharing what actually happened and how it affects marketers and advertisers.
Forget Video Views — Here are 3 Metrics That Actually Matter
Want to know the biggest mistake marketers make when tracking video metrics?
It might surprise you, but…
Marketers (including many “gurus”) still fixate on view counts like it’s 2005.
But video analytics have come a long way since then and views don’t matter as much as you’d think.