How to Create Compelling Videos — Even in a Boring Niche
Not every industry is glamorous — we know.
If you’re in accounting, law, tax, or insurance, you might think that no one is interested in what you have to say.
But the truth is, your target customers need you. Even in a boring industry, people are looking for tips, hacks, and information that can help them do achieve their goals and get better results.
So how do you create compelling videos in a boring niche?
Here’s a clue: create videos that are helpful to your potential buyers.
In this episode, Marcus will show you how to make great video content for your business, even if it’s not a sexy topic.
Why You Need To Make Videos For Your Business
When was the last time you visited a website and scrolled past the video to read the text below?
Unless your video wouldn’t load, chances are, you hit play first.
Sure, there are those few that prefer to reading, but most of us want the multi-sensory experience that only video can deliver.
And if you’re not interested in reading, you customers probably aren’t either.
So if you haven’t already made videos for your business, what are you waiting for?
Stronz Vanderploeg, WireBuzz’s Director of Production, explains the many benefits of creating videos to promote your business on any budget.
Equity Crowdfunding: A Secret Weapon For Getting More Investors
Do you need more investors?
Getting new investors can be a painstaking process for many businesses.
If you’re like most people, you probably spend hours preparing and often travel to present your pitch deck to potential investors.
You know all that time could be better spent actually growing your company. But for many businesses, investors keeps the doors open until you get traction.
There’s never enough time.
And for more established companies, attracting new investors keeps your stock price high and helps you keep your shareholders happy.
Whatever your motivation for attracting investors, the problems are two-fold:
1. Attracting new investors takes a lot of time
2. Creating and delivering an effective pitch is a hard skill to learn
If your business needs to attract more investors, then you’re going to love today’s post. In it you’ll discover a brand new opportunity for attracting investors, without spending all your time pitching.
Video Hosting: When To Use YouTube vs. Other Hosting Platforms
As a video marketing agency, one of the most common questions we hear is: should I be using YouTube?
And even when clients don’t ask, we always bring it up. It’s that important.
Unfortunately, there is no one-size-fits-all solution.
To help you tackle this complex issue, our CEO, Todd Hartley, invited me to join him on his weekly show This Week In Video Marketing.
In this episode, we’ll be discussing the various options you have for video hosting and when you should use each.
Content Marketing: 7 New Tricks for Old Marketing Dogs
It’s a dog-eat-dog world.
And for those of us in marketing, that’s never been more true than it is today.
Seemingly overnight, content marketing burst onto the scene, challenging prevailing marketing practices that were honed over a century of professional skill, thought and discipline.
Along with the change came new tools, new data and new technical skills.
It can be intimidating. After all, they say “you can’t teach an old dog new tricks,” implying that only Millennials who possess these skills can succeed in today’s world.
In truth, marketing hasn’t changed as much as you think. All you need is some guidance. And a few new tricks.
To help you get started, I’ve compiled a short list of tips, or “tricks,” for anyone who’s feeling left behind by the seismic shift in the marketing landscape.