The Most Important Phase of Video Production
Last week we discussed the importance of #2, high quality video creation, and how to choose the right production partner based on your goals.
This week we’re going to take a step back and focus on something even more important: your video’s strategy.
While production quality is important, it can’t overcome a bad strategy. I can’t tell you how many videos we’ve seen clients make that are gorgeous, but completely miss the mark on strategy.
We don’t want that to happen to you, so be sure to check out today’s edition of This Week In Video Marketing.
Is YouTube Right For Your Business?
A lot of businesses use YouTube wrong — are you one of them?
Many fail to realize that there there’s more to starting a channel than uploading a couple of videos once in awhile, using their channel as a dumping ground for promotional videos, and then wonder why no one’s watching.
Sure, there are over one billion people on YouTube. But no one cares about your pitch or promotion when they’re searching for something to watch. That’s not why people go to YouTube.
But if you’re ready to build an audience to generate leads, and you’re wondering if YouTube is a good place to do that, here’s what you need to consider…
Why “Helpful” Is the New “Viral”
As video marketers, you’d think that we all dream of making something that goes viral.
We want to reach the masses. We want hundreds of thousands of views, shares, and comments.
That’s when we know our video is a success…right?
Here’s why — viral videos don’t sell.
The biggest goal for video marketers should be to convert viewers into customers. To do that, you need to create something meaningful for your audience. You need to make videos that will build relationships, so that when your viewers are ready to buy, they go to you, the expert.
So how do you establish that trust and authority?
Is Video Marketing Right for Your Business?
Honestly, we think everyone can benefit from video marketing.
No, it’s not only because we’re video marketers. We just know that in today’s digital landscape, it’s difficult to run a successful campaign without video.
Having some form of video asset is almost expected now because it holds attention so well. In fact, 1 in 4 people claim that they lose interest in a company if they don’t have a product video.
And 80% of people cite video as “important” to the buying process.
Think about it. Wouldn’t you rather watch a video than read about a product?
Chances are, your audience would rather hit “play.”
So regardless of your industry, target demographic, product, or service, you should really start creating some videos.
What Is Video Marketing And Why Is It So Effective?
You hear about it all the time, but marketers have failed to answer one simple (but important) question…
What is video marketing?
Honestly, I could go on about this for hours — even days. But to make sure we’re all on the same page, I’ll keep it quick.
Today, video marketing encompasses a lot of things. From television to tweets, videos are used to promote brands and businesses. Marketers all over the world have recognized the effectiveness of video, and now there are countless ways to use video to attract prospects and convert them into customers.