Getting Your Company Started With Video Marketing
Businesses that use video are growing their revenue 49% faster than brands that don’t.
As a result, over 71% of marketers are rushing to increase their video budgets for the new year.
That means the window of opportunity to use video as a competitive advantage is closing — before you know it, you’ll need videos just to keep up!
So the question is: how do you get your company to take this opportunity seriously? Because the train is leaving the station and you definitely want to be on it…
If you believe in the power of video, but aren’t sure how to start (or pitch) your first campaign, then you don’t want to miss This Week In Video Marketing!
5 Ways to Pitch Video Marketing to Your Boss
Surprisingly, not everyone has bought into the power of video marketing, even with all the evidence showing that video is the most effective form of content.
We get it.
The up-front cost of video can be a big turnoff for many business owners and executives.
But you and I know that, when used correctly, video will generate the highest ROI.
So how do you convince your co-workers to get on-board, especially the ones in charge of the budget?
How to Succeed with Video Marketing
Ready to get started in video marketing?
We don’t blame you…
It’s pretty exciting to see the results that a video marketing campaign can deliver, and there are so many ways that you can use videos. But to actually reap the benefits that video can provide, you need to know what you’re doing. And for most marketers, getting started on the right foot can be challenging.
Video itself has a steep learning curve, and using it strategically to grow your business adds a whole new layer of complexity.
So in this video, I’ll share some information to help you get started in video marketing.
Video Length: Is Shorter Always Better?
People have lots of opinions about how long an online video should be.
Some are adamant about keeping videos under three minutes.
Others think that 10-minute videos are perfectly fine.
The truth is, there’s no right answer to this question, and the length of your video should depend on two main factors.
But if you want to know more about how long your video should be, you’ll have to check out this video!
Content Strategy: Why Your Video’s ROI Depends on It
Without a content strategy, all the hard work you put into creating videos can amount to nothing.
And with video in particular, you’re investing more resources into that content, which makes it even more important that you have a thoughtful strategy for how that video will achieve your goals and generate ROI.
Now, you might be wondering… what exactly does a content strategy look like?
Luckily for you, I’ll show you how to get started with a great strategy for your content in this video.