Posted by Colin Noonan | December 8, 2016
You’ve designed a great product, launched it, and waited for prospects to line up for it…
But few people are buying, or even showing interest.
What went wrong?
Did you target the wrong audience? Was the price too high? Bad timing?
It’s easy to make excuses for why quality prospects don’t convert, but in our experience, it can usually be boiled down to one common mistake…
A mistake that guarantees most of your qualified prospects will ignore your sales message entirely…
You haven’t created enough demand for your solution.
In other words, you haven’t made the problem your product solves a top priority for your prospects.
And if someone doesn’t perceive that problem to be a priority, how likely are they to pay attention to your sales messages, let alone buy your product?
No demand = No buyers.
It may sound obvious, but very few businesses are actually trying to build demand before going in for the close.
So in this post, we’re going to talk about how you can increase demand before the sale.