Video Strategy

  • How to Increase Demand for Your Product Using Video


    You’ve designed a great product, launched it, and waited for prospects to line up for it…

    But few people are buying, or even showing interest.

    What went wrong?

    Did you target the wrong audience? Was the price too high? Bad timing?

    It’s easy to make excuses for why quality prospects don’t convert, but in our experience, it can usually be boiled down to one common mistake…

    A mistake that guarantees most of your qualified prospects will ignore your sales message entirely…

    You haven’t created enough demand for your solution.

    In other words, you haven’t made the problem your product solves a top priority for your prospects.

    And if someone doesn’t perceive that problem to be a priority, how likely are they to pay attention to your sales messages, let alone buy your product?

    No demand = No buyers.

    It may sound obvious, but very few businesses are actually trying to build demand before going in for the close.

    So in this post, we’re going to talk about how you can increase demand before the sale.

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  • Viewtopia 2016: How Salesforce Uses Video in their Content Strategy (Ep. 51)

    How Sales Force Uses Video in their Content Strategy - Video Marketing Mastery

    Coming up with an effective video strategy for your business is tricky.

    First and foremost, everything you do should support your business goals. You’ll also need to consider things like your audience size, your buyer’s journey, and which traffic sources you want to focus on to get prospects through your sales funnel.

    No two content strategies will ever look the same, but it helps to see examples of successful companies using video marketing to extend their reach and educate leads.

    And who better to learn from than Salesforce?

    At Viewtopia 2016, I sat down with Salesforce’s Sr. Manager of Social Media and Content, Marissa Kraines, and Director of Video Strategy, Victor Haseman, to talk about how they use video marketing to reach their business goals.

    Even if your company isn’t as big as Salesforce, there’s plenty to learn from this conversation. We talked about everything from Snapchat ads to building thought leadership with video, so you’ll definitely want to tune in to this episode!

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  • How to Build & Manage an Exceptional Video Team


    Let me be honest with you…

    I wouldn’t consider myself a “creative” person. As the head of WireBuzz’s strategy team, my skills tend to fall more on the analytical side of our business.

    Fortunately, I’ve had the opportunity to work closely with some truly exceptional creatives over the past five years.

    But that doesn’t mean it was always easy. I had to learn a lot about working with a creative team.

    That’s why This Week In Video Marketing, I’m going to share the two most practical lessons I’ve learned along the way.

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  • Getting Your Company Started With Video Marketing


    Businesses that use video are growing their revenue 49% faster than brands that don’t.

    As a result, over 71% of marketers are rushing to increase their video budgets for the new year.

    That means the window of opportunity to use video as a competitive advantage is closing — before you know it, you’ll need videos just to keep up!

    So the question is: how do you get your company to take this opportunity seriously? Because the train is leaving the station and you definitely want to be on it…

    If you believe in the power of video, but aren’t sure how to start (or pitch) your first campaign, then you don’t want to miss This Week In Video Marketing!

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  • How To Get Viewers To Watch Your Videos To The End


    Have you ever noticed how bad most online videos are?

    Sure, they might include the brand message, but they just don’t capture and hold your attention…

    Most businesses make the mistake of treating videos like a box to be checked, as if all videos were created equally.

    But consider this: you’ve read good books and you’ve read bad books. The good ones may have changed your life, but you probably didn’t even finish the bad ones…

    Well that’s how videos are too!

    The difference is, you need people to watch all of your video before they’ll buy, a problem book publishers don’t share.

    Find out how This Week In Video Marketing!

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  • YouTube vs Facebook Video: What Marketers Need To Know


    Last week we explored the importance of customizing your videos for different platforms, but to do so effectively, you need to know how each platform differs.

    And of all the platforms you could share videos on, the two most popular (by far) are YouTube and Facebook.

    Fortunately, they also provide a perfect example of just how different two platforms can be.

    The context couldn’t be more different; when people go to YouTube, they’re usually going there to do something specific. But on Facebook, people just scroll through the newsfeed until something catches their eye.

    YouTube is the world’s second largest search engine, while your Facebook videos disappear from the newsfeed after a couple days.

    YouTube doesn’t consider autoplays as “views,” whereas Facebook videos autoplay in the newsfeed (without sound) and record views after 3 seconds.

    It’s difficult to imagine how these video platforms could be any more different.

    And yet, most marketers continue to treat the platforms like they’re the same.

    Find out why that’s a mistake This Week In Video Marketing!

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  • 4 Strategic Ways to Grow Your Business With Video (Ep. 46)


    By now, you know that a strategic business video is an investment. Even when you’re doing everything in-house, it’s still going to take more time, money, and resources than other forms of content.

    So naturally, you want to be sure you’re going to get a return.

    The good news is, with the right video content, your one-time investment in video can translate into long-term business growth.

    If you focus on on creating evergreen video content, you can use those videos for years to come, and often in multiple ways.

    For example, a home page explainer video can help your website sell more effectively and help your sales team engage with new prospects via direct sales outreach.

    Curious about other ways video can help you directly increase revenue? Then you don’t want to miss this episode of Video Marketing Mastery!

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  • 20 Business Problems That Can Be Solved by Video (Ep. 45)


    When you’re faced with a significant business problem, it often feels like a dead end.

    If you don’t have a clear path for overcoming an obstacle, it can easily shelved for a later date…that never comes.

    But in my experience, it’s these difficult challenges that present the greatest opportunity for ROI.

    So when I’m not working to resolve my own company’s business challenges, I’m helping clients handle theirs. Entering new global markets, training an inexperienced sales team, and handling customer objections with ease are just a few examples of what we do for our clients everyday.

    And as you know, our secret weapon is video.

    In this episode, you’ll discover 20 common business problems that can be solved by video… and how to do it!

    You may even uncover business problems you didn’t know you had. That’s why this is an episode you definitely won’t want to miss.

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  • The 6 Stages of a Successful Video Marketing Campaign (Ep. 44)

    6 Stages of a Video Marketing Campaign

    People often perceive video marketing as difficult, even confusing.

    Sure, it takes work. Video can be time-consuming, expensive, and even risky — but only if you don’t know what you’re doing.

    The good news is, you’ll never have to take a gamble on video as long as you understand the six stages of a successful online video campaign.

    When you begin your video production with a strategic plan in place, the time, money, and effort spent on creating a video will all be worth it in the end. And because you’ve already made all of your decisions before the actual shoot day, you also end up saving resources since you’re not relying on guesswork.

    As long as you have the technical know-how (or hire a video crew that does), then designing effective video campaigns isn’t as complicated as you may think.

    In this episode, I’ve invited some of the digital marketing rockstars on the WireBuzz team to share everything you need to know to run a successful video campaign from start to finish.

    So if you’re ready to learn how to run your own successful online video campaign, this is an episode you won’t want to miss!

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  • Promotion: What To Do After You Finish Your Video Project

    What To Do After You Finish Your Video Project

    A powerful video that only one customer sees is not going to get you great results. But then again, neither will a viral video that doesn’t convert viewers into customers.

    At WireBuzz, we put a lot of emphasis on the strategy that goes into creating an effective video, from topic selection to scriptwriting and production.

    But what about getting your video in front of potential customers?

    Unfortunately, if you’ve waited until your video is complete to develop a strategy for actually using that video, it’s probably too late.
    So for This Week In Video Marketing, we’re going to be talking about how to get your videos the exposure they need to get ROI. And that all begins with strategy.

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