How To Increase Your Facebook Audience Reach Using Video
Facebook is becoming an increasingly frustrating problem for marketers.
On the one hand, it’s the king, queen, and ace of social media platforms. The ad network is extremely effective and Facebook’s users practically live on the platform.
But on the other hand, Facebook is becoming increasingly “pay-to-play” as they relentlessly scale back your organic post reach, or the percentage of your fans who see each post you share.
Between January and July of 2016 alone, Facebook pages have experienced a dramatic 52% decline in organic reach.
And that’s just the most recent shift. In 2012, Facebook pages had a 12% organic reach. Today, your reach may be as low as 2%!
Find out how video can help This Week In Video Marketing!
Facebook Live: Why Marketers Need To Start Using It
In today’s digital marketing landscape, it’s hard to stand out from the crowd. Everyone is trying to capture attention, but it’s easy to get buried in your followers’ news feed, especially on Facebook.
Fortunately, there’s a unique window of opportunity to gain a competitive advantage and get huge exposure for your brand, right at the top of ALL your follower’s feeds.
We don’t know how long it will last, but right now Facebook is promoting their live video functionality. In order to help it catch on, they’re putting your live events at the top of your followers’ News Feed and are even sending them notifications to increase engagement!
Make sure you understand the benefits of using Facebook Live in this episode.
A Simple Tip To Get More Viewers For Your Facebook Videos
Thanks to Facebook’s silent autoplay feature, your Facebook videos need to be compelling even without audio.
In fact, many Facebook users routinely watch videos without sound. That means you need to communicate most of the value of your video without audio.
That can be a serious challenge if you’ve already created a video. Captions can only do so much for you, because they force your viewers to read, which kind of defeats the whole point of using video, right?
However, if you know you’re creating videos to be shared with your Facebook fans, then there are many simple and effective ways to overcome Facebook’s silent autoplay.
Flashcards, animations, and subtitles help carry your video’s message without sound. So in this video, I’ll share some ways you can use text effectively in your to Facebook videos.
Grow Your Business with Facebook’s Live Presidential Convention Strategy
Did you notice? The presidential conventions were everywhere last month, especially on Facebook.
And no, it’s wasn’t by chance. During the 2016 conventions, facebook encouraged delegates, politicians, and media companies to use Facebook Live to share their immediate thoughts and reactions.
More importantly, they’re not just promoting content created by public figures. Right now, anyone can take advantage of publishing with Facebook Live to be front and center on their followers’ feed!