Posted by Marcus Krieg | October 20, 2016
Remember when Facebook tried to make hashtags catch on?
How embarrassing was that?!
They tried to copy a technique that works on Twitter, but it just didn’t make sense for Facebook’s users.
It didn’t work because Facebook isn’t a discovery platform like Twitter. And it never was.
The critical mistake Facebook made here, is that they lost sight of what their platform is and how people actually use it. They tested something that was guaranteed to fail because it didn’t align with how users engage with their platform.
The same dynamic applies to marketers as well — if you don’t understand how to tailor your communication to the context and culture of each platform, you’ll just embarrass yourself like Facebook did.
You know what I’m talking about. You probably see it all the time; brands that create a tweet that automatically gets posted on Facebook too. Those results are so bad, they speak for themselves.
It’s pretty obvious that you need to tailor your content for each platform you’re using…and video is no different!
That’s why This Week In Video Marketing, we’re going to discuss social video marketing and the importance of optimizing your videos for each platform you intend to share them on.