Sales Process Optimization

3 Reasons Why Video is The Ultimate Attention Hack

by Todd Hartley • July 18, 2016

Hands down, video is the most effective form of media available today.

Not only are viewers 4x more likely to watch a video than read text, but people tend to perceive video as relaxing and entertaining, allowing them to enjoy and absorb the information that’s being delivered more readily.

Seriously, there’s a science to it!

In this episode, Todd explains why people love to watch videos, and how you can use this information as a tool to increase sales and improve your marketing results.

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5 Common Content Creation Mistakes

5 Common Blunders Brands Make When Creating Content

by Marcus Krieg • July 20, 2015

Creating great content can feel overwhelming.

You’ve probably heard that “Content is King,” but you also know it’s not 2005 anymore. You can’t just create content, it needs to be remarkable and stand out to be worth your time.

But what exactly makes content effective?

Unfortunately, there is no easy answer. Marketers and bloggers have been debating that very question since the early days of content marketing.

A much better (and simpler) approach is to focus on what you shouldn’t be doing, especially when you’re first getting started.

That’s why I’ve pulled together a list of the five most common blunders businesses make when creating content.

As long as you aren’t making these big mistakes, you can relax developing your skills as a writer or video creator over time.

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The Persuasive Power of Video

Why Video Is The Most Persuasive Form of Content

by Marcus Krieg • December 15, 2014

It’s frustrating, isn’t it?

You’ve done your market research.

You’ve created a product that solves a unique problem in that market.

You’ve even found efficient ways to put that product in front of your ideal prospects.

But for some reason, you’re struggling to get the sale.

Sound familiar? If so, your landing pages may have a persuasion problem.

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