Want to know one of the biggest mistakes most businesses make with video? They prioritize traffic and lead generation, instead of using video to optimize their sales process. Sure, it sounds like a reasonable strategy. After all, that’s how the big brands use video. Wouldn’t it make sense to follow in a brand like Apple’s […]
Posted by Todd Hartley | August 23, 2016Read More
When it comes to content, video is in a league of its own.
It extends attention spans and captivates audiences. It evokes emotion like no other form of media. It speeds up the learning process in an enjoyable way.
But did you know it also makes your business’s expertise scalable? Video can jumpstart your company’s relationship with prospects long before you ever call, email, or meet in-person.
And with certain video players, you can gather valuable data about your viewer’s interests and needs more efficiently than other content formats.
But don’t take our word for it…
In this episode, I interview Dan Tyre, HubSpot’s Director of Sales, about how video can propel your sales results to the next level. Find out why video is a game-changer when it comes to connecting with your potential buyers in this episode of Video Marketing Mastery!
Ever wonder if there’s a secret to speeding up sales?
Guess what? There is…
It’s called video.
A good sales video can save valuable time. By automating part of your sales process with helpful videos, your sales team can focus on closing deals with better-informed prospects.
But do people really respond to videos as well as they would if they were talking to a real person?
Find out in this video!
Jason Fair, WireBuzz’s Director of Content Development, will walk you through the 3 ways video helps your sales team close more deals, faster.
Posted by Marcus Krieg | July 20, 2015Read More
Creating great content can feel overwhelming.
You’ve probably heard that “Content is King,” but you also know it’s not 2005 anymore. You can’t just create content, it needs to be remarkable and stand out to be worth your time.
But what exactly makes content effective?
Unfortunately, there is no easy answer. Marketers and bloggers have been debating that very question since the early days of content marketing.
A much better (and simpler) approach is to focus on what you shouldn’t be doing, especially when you’re first getting started.
That’s why I’ve pulled together a list of the five most common blunders businesses make when creating content.
As long as you aren’t making these big mistakes, you can relax developing your skills as a writer or video creator over time.
Let’s get started…