Promotion: What To Do After You Finish Your Video Project
A powerful video that only one customer sees is not going to get you great results. But then again, neither will a viral video that doesn’t convert viewers into customers.
At WireBuzz, we put a lot of emphasis on the strategy that goes into creating an effective video, from topic selection to scriptwriting and production.
But what about getting your video in front of potential customers?
Unfortunately, if you’ve waited until your video is complete to develop a strategy for actually using that video, it’s probably too late.
So for This Week In Video Marketing, we’re going to be talking about how to get your videos the exposure they need to get ROI. And that all begins with strategy.
Where To Use Your Videos Online To Grow Your Business
So…you’ve finally made some videos for your business.
You spent a lot time working on pre-production: you identified profitable video topics, wrote great scripts to refine your messaging, and nailed it on the shoot day. You even hired a production crew to make sure the quality of the video is on-point.
Now, they’re all edited and you’re ready to grow your online presence, attracting leads like never before.
But there’s just one problem…you’re not sure what to do next.
Sure, you’re going to put the videos on your website. But if that’s the only place you share them, then their exposure will be limited by your website traffic.
Unless your website is already getting a ton of traffic, you need to think bigger. Because your videos will only achieve your goals if your target customers actually see them.
And if you’ve only made a few videos, you can’t expect them to blow up and boost your brand’s exposure overnight. If you’re really trying to see growth, you need to share videos regularly, all across the web.
It may sound intimidating at first, but it’s easy to systematize and, once you do, you’ll really start to reap the rewards of video.
In this episode, I’ll share some of the best places to upload your video to increase your exposure, and how to use video content regularly to grow your online presence.