How To Write and Edit a Video Script
Sure, video can be great for holding your audience’s attention. But only if it’s an engaging video.
We’ve all encountered videos where the talent has no personality and speaks like a robot. Not only are they boring, but you can barely follow along because their vocabulary is too robust and their sentences are complicated.
When a hard-to-follow video has clearly been scripted, the writer made a critical mistake…
They didn’t account for the vast differences between the way we write and the way we speak.
As listeners, we need clear, concise sentences that flow naturally. Scripting mistakes create “speed bumps” that give viewers an opportunity to click away. But a well-written script flows seamlessly and makes it easy to get lost in the story.
Scripts aren’t meant to be literary masterpieces; what reads well on paper (or a screen) rarely sounds good in a video. That’s why even seasoned writers struggle to write compelling video scripts.
So before you begin writing for video, find out the 4 biggest differences between copywriting and scriptwriting in this episode!
How to Choose the Right Video Production Partner
You already know that videos can help you generate and educate leads, extend your reach, and increase sales.
And you also know that quality matters.
In many cases, investing in a higher quality video can get you higher ROI…but there comes a point when you’ll see diminishing returns. So it’s all about striking the right balance, which requires understanding your production options and when to use them to maximize ROI.
Video Quality: When to Make Your Own (And When to Hire Help)
How important is video quality?
It’s not an easy question to answer, because viewers will have different expectations for different types of videos.
Some you may be able to do yourself or with just the help of a videographer, while other videos will need more polish and a deeper strategy than you could produce on your own.
The question then, is how to know the difference.
5 Tips For Making Great Videos
You know video has superpowers.
You know they can help you generate and educate leads, extend your reach, and drive sales.
You know how much businesses can benefit from including video in their sales and marketing strategy.
But there’s one problem…
You don’t know where to begin.
You’ve never made a video before. Your industry has nothing to do with video. And quite frankly, you don’t feel very creative, so the idea of making a great video feels nothing more than a dream.
We understand. We can’t all be video experts.
But that shouldn’t deter you from creating videos for your business. Whether you decide to take a DIY approach or find a great production team to work with, there are ways to create successful videos, as long as you know a few key elements to consider as you begin pre-production.
So how do you know if your video will be a good one?
I’ll show you the 5 things that you need to think about to set your video up for success.
How to Run a Flawless Video Shoot
Running a successful video shoot is a big challenge, especially if you’ve never done it before.
There are a lot of details to consider and people to manage:
How do you schedule the day?
What’s the best way to conduct an interview?
And if you’re appearing on camera: how can you present your material with confidence and authority?
That’s why e’ve pulled together some of our most best content that will help you run a flawless video shoot.