5 Video Production Options For Any Budget
Ready to make a marketing video for your business?
If you’re like most marketers, the first big hurdle is choosing a production partner that fits your budget and meets your needs. The real challenge is balancing quality and effectiveness with your budget constraints.
Fortunately, you have 5 options when choosing a production strategy.
Find out which one’s right for your business.
How To Get Viewers To Watch Your Videos To The End
Have you ever noticed how bad most online videos are?
Sure, they might include the brand message, but they just don’t capture and hold your attention…
Most businesses make the mistake of treating videos like a box to be checked, as if all videos were created equally.
But consider this: you’ve read good books and you’ve read bad books. The good ones may have changed your life, but you probably didn’t even finish the bad ones…
Well that’s how videos are too!
The difference is, you need people to watch all of your video before they’ll buy, a problem book publishers don’t share.
Find out how This Week In Video Marketing!
5 Tips To Improve Audience Retention On Your Videos
One of the best ways to measure your video’s success is the audience retention metric.
Your video’s “audience retention” is the percentage of your video that an average viewer reaches before they decide to stop watching. It can be used to measure how engaging your video is to viewers.
Audience retention metrics are also typically paired with an engagement graph, which shows where your viewers are dropping off throughout the video. You can use this graph to gain insights into what your viewers want (or don’t), so you can create more engaging videos in the future.
This is especially important on YouTube, where viewer watch time is the #1 ranking factor.
That’s why the most effective optimization happens before you even upload your video to YouTube.
But understanding exactly how to improve your content can be tricky, especially if you’re new to video.
So to make things simple, I’ve compiled a list of the 5 best ways to increase your audience retention rate…
Video Length: Is Shorter Always Better?
People have lots of opinions about how long an online video should be.
Some are adamant about keeping videos under three minutes.
Others think that 10-minute videos are perfectly fine.
The truth is, there’s no right answer to this question, and the length of your video should depend on two main factors.
But if you want to know more about how long your video should be, you’ll have to check out this video!
4 Pre-Production Necessities For A Successful Video
The first rule in video production?
Stick to the budget.
Whether you’re making videos for a client, managing a hired production crew, or creating a video in-house, the best way to make sure you’re working as efficiently and effectively as possible is to think about the price tag that’s attached to everything you do.
But to make sure you’ve included everything you need in your budget, you need to be thorough with pre-production.
Well before you begin shooting, you’ll want a clear grasp on your messaging. You need to know what shots and visuals you need to get. And most of all, you’ll want to make sure everyone from talent to the crew understand the objective and goals for the shoot day.
Having a plan and staying on-track is the real key to a successful video shoot.
To make sure that you’re not making critical decisions at the last minute, take a look at this episode to discover four pre-production necessities you don’t want to miss!