Little Details Take Your Videos From Good To Great
“It’s the little details that are vital. Little things make big things happen.” — Coach John Wooden
Legendary basketball coach John Wooden led UCLA to 10 National Championships in just a 12-year span.
He’s famous for teaching his players not only how to dribble, pass, and shoot, but also the little things like lacing and tying your shoes properly (to prevent blisters and injuries). “Coach” knew that when you’re operating at the highest levels of competition, it’s those little things that separate good teams from great teams.
And what is more competitive than marketing in the modern era? Your prospects are inundated by over 3000 marketing messages each day and 71% of them are increasing their budgets in video.
That’s why This Week In Video Marketing, our team takes aim at some of the little details that separate “good” videos from “great” videos. Check it out!
How to Use B-Roll in Your Next Video Project
Imagine a talking-head style video, interview, or testimonial. If the person on-screen is telling a compelling story, you might watch it all the way though. But frankly, watching someone speak isn’t all that exciting.
If you want your video to have high production value and keep your viewers engaged, you need to add more. You don’t need complicated animation or cinematic scenes, but supporting the narrative with B-roll will always help you make a more successful video.
Find out what b-roll is and how to use it in this video!
How to Dress for a Video Shoot
What separates a “good” video from “great” one?
A rockstar video team does a lot more than work a camera or set up lights. They notice the small things like a distracting doorknob in the background, a colorful painting that overwhelms the scene, or the talent’s flyaway hair that needs to be tamed.
But they can’t do everything. The talent needs to come prepared too. And one of the simplest things we see people overlook is their wardrobe.
Of course, you’ll want to look good in front of the camera and you might even want to show off your personal style. But there are some rules to keep in mind when you’re going to be on video.
If you’re not sure what to wear on your shoot day, I’ve shared some wardrobe tips that’ll have you looking your best on video!
How to Build & Manage an Exceptional Video Team
Let me be honest with you…
I wouldn’t consider myself a “creative” person. As the head of WireBuzz’s strategy team, my skills tend to fall more on the analytical side of our business.
Fortunately, I’ve had the opportunity to work closely with some truly exceptional creatives over the past five years.
But that doesn’t mean it was always easy. I had to learn a lot about working with a creative team.
That’s why This Week In Video Marketing, I’m going to share the two most practical lessons I’ve learned along the way.
5 Tips For Providing Creative Feedback To Your Video Team
Unfortunately, we can’t do everything ourselves. That’s why we rely on our team to bounce ideas off one another, and take charge of different responsibilities.
This is especially true in video marketing.
When you’re trying to convey a message in video, you have to rely heavily on your creative team to bring your vision to life.
But without helpful, concise feedback from you, your production team will struggle to give you what you’re looking for. As imaginative as they might be, your creative team can’t read your mind, so it’s up to you to communicate your ideas clearly.
That’s why we’ve come up with some tips for those of us that aren’t visual thinkers.