Conversion Optimization

What is an Explainer Video?

by Chad Koskie • September 18, 2014

The marketplace is more crowded than ever. It’s becoming increasingly difficult to differentiate yourself from your competitors. You’ve read the articles and seen the data — you know video can help you cut through the noise. But where to begin?

To get ahead of the pack, consider using an explainer video. Consumers on the web increasingly prefer to watch rather than read, and video can relate features of your product or service much more clearly than any other type of content.

But what makes for an effective explainer video?

In this post, we’ll cover everything there is to know about explainer videos. They’re fun to make, jumpstart your conversion rates, and are great overall marketing and sales assets.

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How To Use App Preview Videos To Boost Downloads

by Chad Koskie • September 16, 2014

Starting tomorrow, September 17th, Apple is finally allowing developers to include App Preview videos that can be included right in the App Store.

This video would live at the top of your App Store product page, right above the screenshots.

To learn more about this developing news, check out the video below, where our CEO, Todd Hartley, interviews’s Russell Holly to discuss the announcement and what it means for app developers.

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