Conversion Optimization

How to Increase Conversion Rates Using Explainer Videos

by Colin Noonan • January 17, 2017

Is your home page leaving money on the table?

Does it clearly and concisely explain what you do, who you do it for, and why that’s important?

Because here’s the thing: your home page probably gets the most traffic out of any page on your website and visitors expect it to clearly communicate the value of your product or service.

If you don’t grab your visitors by the eyeballs, the vast majority will never give you a second chance.

You probably already know you need a great headline and a clear, compelling message. But if you’re counting on website visitors reading to learn more about your product, then you’re definitely leaving a significant source of revenue untapped.

One-in-four people will actually lose interest in your company if you don’t have a product video.

That’s why a home page explainer video is one of the safest (and best) investments you can make in your business.

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How to Use Video to Generate More Leads

by Colin Noonan • December 15, 2016

Did you know that 55% of visitors spend fewer than 15 seconds on your website?

Even worse, 80% of your website visitors will never return.

Businesses, now more than ever, need to play the long game and nurture relationships with their prospects. But before you can start building those relationships, you first need to actually generate leads from your website.

Thankfully, with built-in plugins and embeddable forms, it’s easier than ever to convert website visitors into highly-qualified leads.

Then, once you’ve gotten permission to continue the relationship, it’s time to nurture them with great content.

But the problem is, most businesses are only using newsletters, free trials, and other low-value offers to generate leads.

That’s just not going to cut it, which is why I’m going to share a simple way to permanently 5-10x your website’s lead conversion rate using a video-based “lead magnet.”

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How To Optimize Your Website With Google

How to Optimize Your Website For Mobile with TestMySite

by Todd Hartley • August 9, 2016

Did you know that if you don’t optimize your website for mobile soon, Google will to downgrade your site in their search results?

In 2015, mobile searchers surpassed desktop searches, and Google’s research found that people are 5 times more likely to leave your site if it isn’t already optimized for mobile.

Lucky for us, Google has developed a test to help you determine how mobile-friendly your website is, and they’ll even give you feedback on how to improve it!

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3 Best Practices for Placing Videos On Your Website

Warning: This Common Mistake Will Kill Your Video’s ROI

by Marcus Krieg • August 3, 2016

Videos can be such a valuable asset to your business –– so why do so many marketers hide their videos?

You’d be surprised how frequently we find videos concealed behind links, lurking below the fold, or buried under other content on the page.

Your video only does it’s job when your audience actually knows that it exists!

So if people visiting your website can’t easily access your video, you won’t see the increased engagement or improved search rankings that we’re always talking about.

In this episode, I’ll cover 3 video placement best practices that will help you get the most out of your investment.

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3 Ways To Growth Hack Your Business Using Video

by Marcus Krieg • November 7, 2014

Have you ever tried life hacks?

You know, creative little tricks for solving complex problems?

They’re amazing, right?!

Now, imagine you could do the same thing for your business.

That’s growth hacking — simple, creative solutions that dramatically increase your website’s revenue.

The core idea behind growth hacking is to get the best results with minimal investment.

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