How Restaurants Can Grow Their Business Using Video (Ep. 182)
When you know the fundamentals of marketing and persuasion, you can apply the tactics across any industry.
Recently, I was interviewed by Jeff Harrison and Andrew McCauley of SwingPoint Media — a marketing agency that helps restaurants get more customers in the door.
In the interview, we discuss how restaurants can grow their business by using video marketing, social media advertising, and email marketing.
The 7 Stages to a Successful Video Project (Ep. 181)
Did you know there are 7 stages to a successful video project, but most marketers only do 3 of them?
It’s disappointing when your video project doesn’t hit a home run, but it’s even more frustrating when you don’t know why.
So in this episode of Video Marketing Mastery, I’m going to break down each of the 7 stages so that you know the process that WireBuzz uses to create video projects that generate results.
Here are the first two-stages just to whet your appetite ;)
How Chili’s Generated 7,800 Leads Using YouTube Form Ads (Ep. 180)
Do you want an effective way to generate leads that’s not from Facebook ads, Instagram or cold outreach?
Why not YouTube?
It has over 1.8 billion monthly users — that’s within spitting distance of Facebook’s 2 billion monthly users.
And Chili’s Grill and Bar used YouTube form ads to raise awareness for its 3 for $10 deal while generating 7,800 leads in the process.
Not bad, right?
YouTube form ads are like Facebook lead ads, allowing people to submit their name and email right below the ad (without leaving the platform or needing a landing page).
3 Strategies to Turn Social Media Followers Into Customers, ft. Henry Kaminski Jr. (Ep. 179)
Having lots of followers on social media is great, but you need to find ways to convert those followers into customers.
Otherwise, it’s just a vanity metric that looks satisfying on paper and makes your business appear “cool,” but doesn’t move the needle towards your business goals.
To give you actionable strategies for turning social media followers into customers, I’ve invited Henry Kaminski Jr. to the show.
Henry is the founder of Unique Designz, a marketing agency that helps authority brands grow, and host of the “Brand Doctor’s Podcast” where he shares strategies to grow a profitable personal brand.
He believes that you can build a wildly successful brand IF you have the right strategy, process, framework and infrastructure in place.
What Top Earning Salespeople Do Differently, ft. Dan Lier (Ep. 178)
What separates an average salesperson from a top-earning sales pro?
– Is it their ability to ask the right questions and uncover specific needs?
– Is it building rapport and creating a sense of trust?
– Is it overcoming objections and being able to close the deal?
While all of these skill sets contribute to a salesperson’s results, there’s one foundational element that all the best salespeople share, which is even more important.
How to Optimize Your Video Ads for Different Platforms, ft. Akvile DeFaZio (Ep. 177)
The power of video ads are undeniable and smart businesses are using them to convince and convert customers at faster rates.
But a common mistake that businesses make is using the same ad on multiple channels, without editing the creative to fit natively within the platform.
Facebook video ads should be different than LinkedIn video ads, which should be different from Twitter video ads, which should be different from YouTube video ads.
You feel me?
How to “Spy” on Your Prospects (And Sell to Them Faster) (Ep. 176)
Knowing who’s interested in your business helps you close deals faster.
Wouldn’t you agree?
But the challenge that businesses run into is not being able to identify which prospects are hot and which prospects are not.
When you don’t have a process to segment leads at the consideration and decision stage of your funnel from leads who are in the awareness stage, then your sales team will waste valuable time following up with prospects who aren’t ready to make a buying decision.
And I know you hate wasting time.
So let’s talk about how to do this the right way.
How to Sell Faster with Video (Ep. 175)
Selling faster changes the dynamics of your entire business.
Your staff, colleagues, and boss ALL look at you differently when you start helping them sell faster.
Before you know it, you become indispensable because you understand how to turbocharge revenue.
So what’s the best way can you use video to persuasively transfer the information about your product or service from your head into your prospects head so they buy at faster rates?
Well, you should be using video on your customer journey pages!
Let me explain.
What Marketers Can Learn from the Navy’s Video Recruiting Strategy (Ep. 174)
“The Few, The Proud, The Marines.”
“Be All That You Can Be.”
“America’s Navy — A Global Force for Good.”
We’ve all seen recruiting advertisements for the US Marines, Army, and Navy, but how often do you see their ads outside of television?
Not very often, right?
Historically, these military branches have spent up to 70% of their marketing budget on television commercials…
…but that’s all about to change.
After years of sticking to traditional advertising channels, the Navy tested a new video campaign on YouTube…
…and the results were “blockbuster.”
How to Create a Powerful Customer Testimonial Video (Ep. 173)
There’s a reason why so many businesses are using both video and testimonials: because they work.
And when you put them together, you have a marketing asset that brings more traffic to your site, builds trust with your audience, drives social shares and increases conversions.
But creating a great video testimonial isn’t easy — it takes a great investment of time and effort. However, a well-made video testimonial can be one of the most valuable pieces of content that you’ll ever create.
So how can you ensure that you create the right testimonial video, the first time?