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by TODD HARTLEY, on Apr 16, 2019 2:05:00 AM

Conventional wisdom says that shorter videos are better because more people will watch a short video than a long video. “It’s better if people watch 100% of our 30-second video …

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by TODD HARTLEY, on Apr 9, 2019 2:03:00 AM

Digital Ads are everywhere — you can run from them but you can’t hide. They always have a way of finding you, whether that’s through social media or various video …

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by TODD HARTLEY, on Apr 3, 2019 2:01:00 AM

People expect hyper-relevant, personalized experiences. It's a major trend in marketing. Take Netflix, Facebook, and YouTube for example. When you login to these platforms, you're greeted with relevant choices based …

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by TODD HARTLEY, on Mar 27, 2019 1:58:00 AM

Before Netflix there was Blockbuster. Remember them? They went out of business because they didn’t adjust to the online world. Netflix, on the other hand, adapted when the movie rental …

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by TODD HARTLEY, on Mar 19, 2019 1:56:00 AM

Mapping out your customer journey helps you serve the right piece of content to a potential prospect based on their previous interactions with your business. But did you know that …

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