Your Source For Video Marketing Strategy & Tactics
Proving Results From Video Marketing (Ep. 212)
How do you measure results from video?
You may get thousands of views or clicks to your website, but if people don’t convert, does that mean it was successful?
For Dr. Williams, his video marketing results led him to be nominated by the White House for a chairman position on the committee to fight breast cancer. I call that a success.
The Latest Development of LinkedIn Live Video (Ep. 211)
Video is a powerful tool. If you’ve been following Video Marketing Mastery you know what video can accomplish.
But as time moves forward, technology progresses. Video is no exception.
We’ve entered an age where we aren’t limited posting pre-recorded video content. Today, we can use live video to reach our target audience instantaneously. And as technology develops, it will only get easier for people to take advantage of this trend.
Customer Psychology And The Buying Decision (Ep. 210)
Whether you know it or not, psychology is involved with the buying decision.
And one way to persuade your customer to buy is to use videos to tell stories. But why is video storytelling so effective?
Video allows you to get your message across more clearly. Stories connect to a viewer and it becomes relevant to their life, it’s tangible. Combining that with the power of video, you have an unstoppable duo.
How Sales Team Use Video To Crush More Deals (Ep. 209)
Sales is always a touchy subject. Unless you were born for sales, it can feel awkward initiating conversations that build rapport and ultimately lead to sales.
What if there was a way to make the whole process of sales less awkward? What if it was easy to convince and convert sales at faster rates?
Well, I’m going to share a “sales secret” that changed the trajectory of my business (WireBuzz), increased our sales team commissions 3x (wonderful for employee retention) and made coming to work more fun. #Winning
How sales teams need to be using video (Ep. 208)
Raise your hand if you love getting telemarketer calls and sales emails from random companies that suspiciously got a hold of your information.
It feels icky, doesn’t it!?
So what does the mean for sales teams if cold-calling and emailing isn’t an effective way to reach people anymore?
You guessed it…
Use video outreach.