WireBuzz Blog

Your Source For Video Marketing Strategy & Tactics

Customer Psychology And The Buying Decision (Ep. 210)

by Todd Hartley • July 25, 2019

Whether you know it or not, psychology is involved with the buying decision.

And one way to persuade your customer to buy is to use videos to tell stories. But why is video storytelling so effective?

Video allows you to get your message across more clearly. Stories connect to a viewer and it becomes relevant to their life, it’s tangible. Combining that with the power of video, you have an unstoppable duo.

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How Sales Team Use Video To Crush More Deals (Ep. 209)

by Todd Hartley • July 18, 2019

Sales is always a touchy subject. Unless you were born for sales, it can feel awkward initiating conversations that build rapport and ultimately lead to sales.

What if there was a way to make the whole process of sales less awkward? What if it was easy to convince and convert sales at faster rates?

Well, I’m going to share a “sales secret” that changed the trajectory of my business (WireBuzz), increased our sales team commissions 3x (wonderful for employee retention) and made coming to work more fun. #Winning

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How sales teams need to be using video (Ep. 208)

by Todd Hartley • July 11, 2019

Raise your hand if you love getting telemarketer calls and sales emails from random companies that suspiciously got a hold of your information.

It feels icky, doesn’t it!?

So what does the mean for sales teams if cold-calling and emailing isn’t an effective way to reach people anymore?

You guessed it…

Use video outreach.

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How To Attract Your Perfect Customer (Ep. 207)

by Todd Hartley • July 2, 2019

When it comes to business, we tend to think more customers the better. But have you ever stopped to think about the quality of your customers?

Quantity is nice, but quality customers make your work easier and more enjoyable. Learning to attract your perfect customer takes effort but the relationship that’s built is priceless.

So how do you find YOUR perfect customer? The secret is describing your ideal customer in great detail — not just demographics, but psychographics as well.

When you do this step, you’re crystallizing the avatar of your perfect customer, which goes a long way towards manifesting them as an actual client. 

I’ll explain in more detail in the podcast.

But that’s not all.

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Facebook’s Best Practices For Increasing Video Reach (Ep. 206)

by Todd Hartley • June 19, 2019

Facebook has reached 2.38 billion monthly active users.

Pretty crazy, right?

And with so many people using the platform, you’d think it would be easy to increase your content’s reach……but you’d be mistaken.

You may presume your content is good enough for “Facebook Land,” but the judges at Facebook may have a different opinion. They want your videos to be authentic and original, just like our real-life relationships should be (crazy concept, right?).

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