WireBuzz Blog

Your Source For Video Marketing Strategy & Tactics

How to Use Video to Set Up Your First Client Meeting (Ep. 136)

by Todd Hartley • January 17, 2018

Have you ever brought a buddy to a conference so you could avoid awkwardly introducing yourself to people? Why not use the same tactic to introduce yourself to potential clients before your first face-to-face meeting.

Only this time, your buddy is a video that positions you as the ‘guru’ their business has been desperately searching for. 

Let’s back up for a second. You need to understand that your prospects don’t read, they want things explained to them succinctly and visually.

If you want to get your message across to your target audience, traditional marketing methods just won’t work anymore. Only 18% of buyers are even willing to talk to a salesperson until they’re ready to buy.

So, how do you transfer the information from your salespeople (who they don’t want to talk to) into the heads of your prospects?

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How to Use Video in B2B Marketing (Ep. 135)

by Todd Hartley • January 15, 2018

Did you know that most of your prospects don’t want to talk to your sales team? You can thank the internet for that, and for fundamentally changing the way we do business.

So how do you get someone’s attention when they don’t want anything to do with you until the moment they’re ready to buy?

B2C marketers think that consumers don’t need a lot of information to make a buying decision, and B2B marketers think that getting a consumer to buy is more difficult than it really is.

But here’s the rub, it doesn’t matter if you’re selling to businesses or to individuals. The goal is the same.

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When To Be Creative vs. When To Execute (Ep. 134)

by Todd Hartley • January 11, 2018

When you watch a great video, I doubt that you’re thinking, “hmm…I wonder what went into creating this .” Most people aren’t considering the planning, people, and equipment that went into making a successful video.

They only care about one thing — “how is this video relevant to me.”

But as a video creator, it’s a different story. You need plan out the strategy, the script, the gear you need, and the location(s) of the shoot. All of these things contribute to creating a great video that seems effortless.

In this episode of Video Marketing Mastery, the Wirebuzz team and I take you into the field as we prepare for an actual shoot, featuring me!

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Why Finalizing Video Proofs on Mobile Devices Is Important in 2018 (Ep.133)

by Todd Hartley • January 10, 2018

A new year needs a new marketing plan, right?

And 2018 is going to be the year of the mobile device.

You’re probably already limiting the devices you carry around with you, and with the invention of the smartphone, you hardly need to carry around your camera anymore.

I’m betting you already use your phone to check your emails, and post on social media.

Heck, there’s a good chance that you’re reading this post on your phone, too.

But have you considered the value of ensuring your website videos are smartphone friendly?
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The Smartest Video Marketing Trends in 2018 (Ep. 132)

by Todd Hartley • January 3, 2018

Video marketing trends are evolving… again.

At WireBuzz, we create over 1,700 videos per year. We are testing tactics in dozens of markets including…

Sales
Health
Tech
Retail
Travel
Financial

As a result, we detect new trends in video marketing months (sometimes years) before they go mainstream.

So for 2018, we examined the digital marketing landscape and curated the smartest video trends that you should look out for this year.

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