Your Source For Video Marketing Strategy & Tactics
How sales teams need to be using video (Ep. 208)
Raise your hand if you love getting telemarketer calls and sales emails from random companies that suspiciously got a hold of your information.
It feels icky, doesn’t it!?
So what does the mean for sales teams if cold-calling and emailing isn’t an effective way to reach people anymore?
You guessed it…
Use video outreach.
How To Attract Your Perfect Customer (Ep. 207)
When it comes to business, we tend to think more customers the better. But have you ever stopped to think about the quality of your customers?
Quantity is nice, but quality customers make your work easier and more enjoyable. Learning to attract your perfect customer takes effort but the relationship that’s built is priceless.
So how do you find YOUR perfect customer? The secret is describing your ideal customer in great detail — not just demographics, but psychographics as well.
When you do this step, you’re crystallizing the avatar of your perfect customer, which goes a long way towards manifesting them as an actual client.
I’ll explain in more detail in the podcast.
But that’s not all.
Facebook’s Best Practices For Increasing Video Reach (Ep. 206)
Facebook has reached 2.38 billion monthly active users.
Pretty crazy, right?
And with so many people using the platform, you’d think it would be easy to increase your content’s reach……but you’d be mistaken.
You may presume your content is good enough for “Facebook Land,” but the judges at Facebook may have a different opinion. They want your videos to be authentic and original, just like our real-life relationships should be (crazy concept, right?).
Why Video Marketers Need To Start With Strategy (Ep. 205)
Would you buy something if you didn’t know what to do with it?
This isn’t a trick question: the answer is no.
The same is true with video marketing. You can create the best video for your clients, but if there is no underpinning strategy, you’re leaving its performance up to chance.
And what happens if it doesn’t generate the results your client was expecting?
Video Marketing Tips Every Business Should Know In 2019 (Ep. 204)
What’s the biggest shift in the way businesses use video today compared to the “early days”?
How does video influence attention spans?
And what should a company look for when hiring a video production agency?
These are a few of the questions I answered in a recent interview with Ben Amos, founder of Engage Video Marketing.