Your Source For Video Marketing Strategy & Tactics
Show & Tell: The Power of Visual Sales & Marketing Assets (Ep. 213)
Effective communication is more subtle than you may think. Sure, we communicate with friends, family, and co-workers daily, but there is still a lot of nuances we can learn, especially in a business context.
The good news is, effective communication is a learnable skill. If you focus on small improvements over time, you can use your communication to influence and lead others.
When I’m in sales meetings, everything is show-and-tell. If I’m telling the client how to use retargeting pixels to bring people back to their customer journey page, I’m going to create a slide for that. I do that because showing and telling is more powerful and persuasive.
Proving Results From Video Marketing (Ep. 212)
How do you measure results from video?
You may get thousands of views or clicks to your website, but if people don’t convert, does that mean it was successful?
For Dr. Williams, his video marketing results led him to be nominated by the White House for a chairman position on the committee to fight breast cancer. I call that a success.
The Latest Development of LinkedIn Live Video (Ep. 211)
Video is a powerful tool. If you’ve been following Video Marketing Mastery you know what video can accomplish.
But as time moves forward, technology progresses. Video is no exception.
We’ve entered an age where we aren’t limited posting pre-recorded video content. Today, we can use live video to reach our target audience instantaneously. And as technology develops, it will only get easier for people to take advantage of this trend.
Customer Psychology And The Buying Decision (Ep. 210)
Whether you know it or not, psychology is involved with the buying decision.
And one way to persuade your customer to buy is to use videos to tell stories. But why is video storytelling so effective?
Video allows you to get your message across more clearly. Stories connect to a viewer and it becomes relevant to their life, it’s tangible. Combining that with the power of video, you have an unstoppable duo.
How Sales Team Use Video To Crush More Deals (Ep. 209)
Sales is always a touchy subject. Unless you were born for sales, it can feel awkward initiating conversations that build rapport and ultimately lead to sales.
What if there was a way to make the whole process of sales less awkward? What if it was easy to convince and convert sales at faster rates?
Well, I’m going to share a “sales secret” that changed the trajectory of my business (WireBuzz), increased our sales team commissions 3x (wonderful for employee retention) and made coming to work more fun. #Winning