WireBuzz Blog

Your Source For Video Marketing Strategy & Tactics

The Right Way to Charm & Prospect New Business using Video (Ep. 186)

by Todd Hartley • January 9, 2019

There are two strategies salespeople can implement when prospecting for new clients.

One strategy involves blasting out hundreds of templated emails and making dozens of annoying cold calls hoping for a 2-3% response rate.

Chances are you’ve received an email or sales call like this within the past week (and deleted it without a second thought, or made an excuse to hang up).

Not very effective, right?

The second strategy, which we reveal on the podcast, is tremendously more impactful.

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How to Create a Winning Video Marketing Strategy (Ep. 185)

by Todd Hartley • January 4, 2019

Marketing has become a game of tactics and attempts to shortcut quality by publishing volumes of content.

But as we move into 2019, more brands are having a marketing paradigm shift — they’re starting with strategy first, and tactics second.

At WireBuzz, we’ve been preaching that philosophy for a long time.

And just to be clear, the strategy is a combination of your marketing message and the sequence of steps your prospects take in order to become a customer.

The tactics are all the individual things you do along the way to make that happen, whether that’s blogging, Facebook ads, videos, webinars, podcasts, emails, etc.

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Using Video to Convert More Conference Leads into Customers (Ep. 184)

by Todd Hartley • December 5, 2018

Many businesses rely on events to generate their leads and customers because it’s one of the few opportunities to get face time with prospects.

But is your booth loop video hooking your prospects attention and supporting your sales teams efforts?

Do you have a process to segment and follow up after the event ends to keep the engagement going while it’s hot?

And are you capturing assets that you can distribute to all your prospects who didn’t attend the event?

A smart video marketing strategy can enhance your business’s conference results every step of the way.

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The Anatomy of a Perfect Customer Testimonial Story (Ep. 183)

by Todd Hartley • November 30, 2018

When you package your message within a story, it can be 22x more memorable than presenting just facts.

That’s because evolution has wired our brains for storytelling.

As a sales and marketing leader, you can use stories to better engage your audience and increase your bottom line.

If customers can see themselves as characters in your story, they’ll be more likely to adopt your product and experience the transformation you offer.

With that being said, there are elements of a perfect customer testimonial story that many marketers forget to think about.

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How Restaurants Can Grow Their Business Using Video (Ep. 182)

by Todd Hartley • November 20, 2018

When you know the fundamentals of marketing and persuasion, you can apply the tactics across any industry.

Recently, I was interviewed by Jeff Harrison and Andrew McCauley of SwingPoint Media — a marketing agency that helps restaurants get more customers in the door.

In the interview, we discuss how restaurants can grow their business by using video marketing, social media advertising, and email marketing.

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