Your Source For Video Marketing Strategy & Tactics
How to Create the Perfect Landing Page (Ep. 142)
Do you know your target personas? If not, it’s probable that your marketing isn’t reaching who you think it should. And you know what that means? Wasted money.
Without personas, your web pages and landing pages will suffer and lack direction for the user.
Did you know that video is 4x more likely to be watched than a page is to be read? But it’s impossible to use video effectively if you don’t know who the video should be speaking to.
Could Censorship be the Kiss of Death for Facebook? (Ep. 141)
Nobody likes it when Big Brother shows up and censors them.
Remember when you could go online and basically say whatever you wanted without fear of being deleted…and then all of a sudden, Big Brother showed up.
One by one websites started censoring their users, stopping them from ever expressing opposing positions.
But users won’t stand for this kind of censoring for very long before they find another platform to use. It’s almost formulaic in nature when you see the rise and fall of major platforms. Users flock there for freedom and leave when the censors show up.
How to Create an Inbound Organization with Dan Tyre (Ep. 140)
So, you have an awesome product or service, but for some reason, customers aren’t flocking to you for it.
Maybe you feel like your marketing tactics are successful on paper, but they’re just not producing the results you need.
Your marketing and sales teams each have no idea what the other is doing, but you’re not sure how to align them.
Basically, you like the idea of being an inbound organization, but you don’t know how to execute the strategy. Or maybe you don’t even know what inbound is.
If this sounds like you, then you need to tune into this episode of Video Marketing Mastery.
In this episode, I interview Dan Tyre of Hubspot. Yes, THE Hubspot.
Why Mapping Out Your Video Marketing Campaigns is Critical (Ep. 139)
Most of the time, you don’t jump in your car and head on a vacation and then make all of the plans for your trip once you’re there, right?
If you want to have a successful and relaxing vacation, you make the majority of your plans ahead of time. You book the hotel, you choose what activities you want to do, you scope out restaurants, you plan.
Some of the most stressful vacations I’ve ever been on were not well planned and ended up costing me time and money. Why? Because we didn’t do our research to find out what the best and most affordable restaurants were and we had to figure out what to do once we were there – what a waste of time!
Creating effective marketing videos works much the same way. If you want your video to be successful, you have to know what the end goal will be and work backward.
How Changes at Google, GoPro, and Instagram Impact Digital Marketers (Ep. 138)
Ch-ch-ch-changes are all around us, especially those of us who are digital marketers. The nature of digital marketing is that it’s ever-changing and volatile.
If you want to survive as a business today you need to be on the cutting edge at all times, the cutting edge of your industry and the cutting edge when it comes to marketing tactics.
Unfortunately, most businesses just find something that works and run it into the ground.
The internet is a great example of businesses failing to adopt trends until it’s too late. Back in the early 90’s companies laughed at me when I told them they needed to get online, but now you literally can’t run a successful business without a strategic online presence.