Your Source For Video Marketing Strategy & Tactics
How to Sell Faster with Video (Ep. 175)
Selling faster changes the dynamics of your entire business.
Your staff, colleagues, and boss ALL look at you differently when you start helping them sell faster.
Before you know it, you become indispensable because you understand how to turbocharge revenue.
So what’s the best way can you use video to persuasively transfer the information about your product or service from your head into your prospects head so they buy at faster rates?
Well, you should be using video on your customer journey pages!
Let me explain.
What Marketers Can Learn from the Navy’s Video Recruiting Strategy (Ep. 174)
“The Few, The Proud, The Marines.”
“Be All That You Can Be.”
“America’s Navy — A Global Force for Good.”
We’ve all seen recruiting advertisements for the US Marines, Army, and Navy, but how often do you see their ads outside of television?
Not very often, right?
Historically, these military branches have spent up to 70% of their marketing budget on television commercials…
…but that’s all about to change.
After years of sticking to traditional advertising channels, the Navy tested a new video campaign on YouTube…
…and the results were “blockbuster.”
How to Create a Powerful Customer Testimonial Video (Ep. 173)
There’s a reason why so many businesses are using both video and testimonials: because they work.
And when you put them together, you have a marketing asset that brings more traffic to your site, builds trust with your audience, drives social shares and increases conversions.
But creating a great video testimonial isn’t easy — it takes a great investment of time and effort. However, a well-made video testimonial can be one of the most valuable pieces of content that you’ll ever create.
So how can you ensure that you create the right testimonial video, the first time?
Discover The Early Adopter IGTV Opportunity (Ep. 172)
There’s a major marketing opportunity available on Instagram if you’re willing to share helpful content and take immediate action.
For the last 3 months, I’ve been telling you about the early adopter advantage of using IGTV and the open window of opportunity for extra marketing exposure.
As a digital marketing futurist that’s been seizing digital marketing windows of opportunity for 20 years, now is the time you should be creating business videos on IGTV.
– In June 2018 (when IGTV launched) Instagram reached 1 billion monthly active users
– People spend 5x longer on Instagram when they’re watching videos
– IGTV allows creators to publish long form videos (10 minutes for standard accounts, 60 minutes for verified accounts)
Discover Your Target Customer’s Language of Love (Ep. 171)
Have you heard of the renowned book, The 5 Love Languages?
It outlines 5 ways to express and experience love: receiving gifts, quality time, words of affirmation, acts of service, and physical touch.
Author, Gary Chapman, theorizes that each person has one primary love language and couples who communicate using their partner’s preferred love language can experience a more healthy and affectionate relationship.
Makes sense, right!?
So when YouTube surveys their audience of 1.6 billion users and discovers that people are 3x more likely to prefer watching a YouTube tutorial video than reading the product’s instructions…
…we know that there’s a high likelihood of video being your target customers preferred way to learn.
In other words, it’s their love language!