WireBuzz Blog

Your Source For Video Marketing Strategy & Tactics

Celebrating Audience Stories From Around the World: Part 2 (Ep. 201)

by Todd Hartley • May 14, 2019

In this week’s episode, we’ve got more great interviews to share, featuring listeners from around the globe who’ve taken what they’ve learned from the podcast and applied it to their own businesses.

This week we’re interviewing N’tchidje Doumbia, Thomas Hoflin, and Vit Kodousek.

N’tchidje started out as a sound engineer with his own recording studio and transitioned to owning a video production company.

Thomas has been listening since our earliest episodes and talks about how the podcast has helped his business.

And Vit talks about his experience working in the video marketing world over the past 20 years.

Read More


Celebrating Audience Stories From Around the World: Part 1 (Ep. 200)

by Todd Hartley • May 7, 2019

In honor of our 200th episode, we’re doing things a little different.

We’re featuring listeners who’s businesses have been shaped by the lessons we share every week on the podcast.

This week we’re interviewing Randy Beard and Maayan. 

Randy, a listener since episode 30,  transitioned from the swimming pool industry to owning his own video marketing agency. And Maayan, from Tel Aviv, Israel, started building funnels that sell his video marketing services to local businesses.

Read More


The Prosumer Evolution: Why It’s Taking The World By Storm (Ep. 199)

by Todd Hartley • May 1, 2019

We are living in an age where you no longer have to be a professional to create professional quality video content.

No, this isn’t an exaggeration. Before the prosumer shift, there were only two sides of the coin: amateur or pro.

But now, the divide between hobbyist and professional is continuing to shrink. Everyone has access to affordable, high-quality equipment to create better video content.

So why should this matter to you?

Read More


The Future of Social Video: How To Stand Out In The Feed (Ep. 198)

by Todd Hartley • April 23, 2019

Companies that are using social to increase website traffic are unknowingly shooting themselves in the foot.

Superplatforms like Facebook, YouTube, and LinkedIn will punish you for posting third-party content — like linking off to your blog, capture page, or any external website — because it violates their goal of keeping people on-site (so they can serve ads and make money).

In other words, they don’t want non-native content published on their platform. So don’t post YouTube links on Facebook, and don’t drive people off YouTube within the first few minutes of your video.

Anytime you are successful at getting people to click away from the platform, you’re hurting that content’s chance of success and you’ll be demoted in the algorithms.

So what’s the solution? 

Read More


The Long-Form Video Trend & Why It’s the Secret to Binge Worthy Buying Experiences (Ep. 197)

by Todd Hartley • April 16, 2019

Conventional wisdom says that shorter videos are better because more people will watch a short video than a long video.

“It’s better if people watch 100% of our 30-second video than if they only watch 50% of our 10-minute video, right!?”

…Unfortunately, conventional wisdom is wrong and here’s why.

Businesses have been misled to believe that video completion is the “North Star” metric they should be optimizing for, but message delivery is the REAL metric that matters.

Read More