WireBuzz Blog

Your Source For Video Marketing Strategy & Tactics

How to Get 20x More Shares On LinkedIn (Ep. 128)

by Todd Hartley • November 9, 2017

Plenty of marketers think having a LinkedIn presence is enough. They’re wrong.

Earlier this year, LinkedIn added a new feature that let publishers upload native video content, and more importantly, see into the analytics — like who’s watching and what company they work for.

And now, the professional network has announced their push into selling video ads.

Better late than never, right?

This is a huge opportunity for early adopters to amplify their content on a platform that hasn’t been saturated by advertisers…yet.

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The Ultimate Reason Why Longer Videos Drive More Sales (Ep. 127)

by Todd Hartley • October 26, 2017

Time after time, I hear marketers preaching the same “golden rule” of video…

“Your videos need to be short! Shorter videos perform better than longer videos.”

Everyone is convinced that if your video is longer than 2 minutes, it won’t be effective…

Except for me.

Here at WireBuzz, we’ve been preaching a completely different gospel for a long time.

Not because shorter videos don’t work. Those quick 30-second videos have their time and place.

But if your goal is to move your prospect towards a buying decision faster — not just grab a quick burst of attention — then long-form videos are the way to go.

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The 3 Videos Every Business Needs (Ep. 126)

by Todd Hartley • October 20, 2017

Want to know what the real job of marketers is today?

It’s to be attention hackers.

No, I don’t mean in some sneaky way. Great marketers understand how to stop their audience in their tracks, and give them just enough information to leave them wanting a bit more.

Problem is, most businesses like to overshare and dump all the information they can on their customers.

Just like an overstuffed Chipotle burrito, they cram as much as they can into a website, email, or even a video.

When you think about your customer’s’ journey, you need to view that journey as a series of small steps, not one giant leap.

And there’s no better way to lead them through that journey than with video.

That’s why every business — no matter the size or industry — needs three types of videos in their funnel to convince and convert their prospects at faster rates:

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The 3 Principles To Reclaim Value In The Attention Economy (Ep. 125)

by Todd Hartley • October 19, 2017

Did you know that traditional media, such as print, television, and radio, is 7x more expensive and only 20% as effective as it used to be?

It’s not because people aren’t watching TV or reading magazines.

People tune out mass media advertising because they don’t need it to learn about new products, services, or technologies anymore. They can search for that information on their own using the internet.

We live in an attention economy, where consumer attention is limited and always comes at a price.

And that price is skyrocketing because every day there are more companies, more brands, and more products all fighting for customer attention.

So what are some solutions to maximize attention rates, reduce advertising cost, and pull people through a buyer’s journey to acquire new customers?

I’ve asked Thales Teixeira, a Harvard Business School professor, to share a few attention hacks with you. He specializes in viral advertising, digital marketing, and how to effectively capture consumer attention to build your brand.

Pretty cool, right?

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what-is-newsjacking

Newsjacking: How Marketers Can Capitalize on Breaking News (Ep. 124)

by Todd Hartley • October 12, 2017

What if you could create a surge of new website traffic and brand awareness just by piggybacking off of breaking news stories?

It’s called newsjacking.

If you haven’t heard of it before, newsjacking is when you leverage trending news to elevate your brand’s message. And it doesn’t always have to be news specific to your industry — it can be local and world news, too.

It’s a marketing strategy that celebrities, politicians, authority figures and brands of all sizes can (and do) leverage.

And it’s an easy way to join a bustling conversation and offer unique value that separates you from your competition.

But there’s a right way and a wrong way to do it.

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