Todd Hartley, Author at WireBuzz

  • Social Video: How to Use Video Effectively On Social Media (Ep. 64)

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    Hard to keep up, isn’t it?

    The role of social media continues to evolve at a frenetic pace, but many marketers are still using these platforms like they did back in 2010.

    Here’s the approach practiced by 90%+ of brands: broadcasting sales-oriented content and promoting their products directly on social media.

    In other words, marketers are using new media (Content and Social) the same way they’ve always used traditional media (TV and Print).
    But as you probably know, social media offers a lot more than that.

    With social, you have the opportunity to make real connections with real people, who can eventually become evangelists for your brand. However, you’re not going to get great results if your entire strategy is based on “broadcasting” content to your “audience.”

    Instead, social media is best used as a tool for creating one-to-one, human-to-human connections with your prospects and customers. It’s all about giving your fans an opportunity to build relationships and interact with you directly.

    And what better way to do that than with video?

    Discover the role of social video (and social media in general) on this episode of Video Marketing Mastery!

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  • Thought Sequences: How To Teach Prospects About Your Product (Ep. 62)

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    Consumers don’t want to talk to your sales team anymore.

    They don’t want your sales team to interfere with their buyer’s journey. At least, not until they’ve done their own research.

    In fact, most people don’t want to speak with a sales rep until they’ve reached the “consideration stage,” and many more would prefer to avoid your sales team entirely.

    So how do you guide prospects towards a buying decision, without having a one-on-one conversation?

    Because if you want to sell your product to your more “introverted” prospects, then you’re going to need to provide content on your website that enables them to make educated buying decisions on their own.

    In other words, you need to “clone” your sales person’s best pitch using content, then share that content using your website, advertising, and email marketing to bring prospects through the ideal “thought sequence” so they’ll buy your product.

    To discuss this topic, I’m joined by Marcus Krieg, who explains what thought sequences are, and how to use them to effectively teach prospects about your product.

    You won’t want to miss this conversation about using video to move buyers through your sales process!

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  • How to Promote Your Videos The Right Way (Ep. 61)

    How to promote your videos so they get ROI

    There’s a big problem I’ve noticed with video marketers today…

    They’re stuck in the past.

    They still act like all you need to do is create a great video and share it on social media to grow a massive audience and attract loyal customers.

    But if you’ve taken a peek at your business’s social media analytics recently, you probably already know that’s not the case.

    Yes, video will get more engagement than text alone. But unless you already have a significant audience, your video likely isn’t getting the exposure it deserves.

    Fortunately, it’s possible to stimulate a viral sharing effect, even if you don’t have a massive ad budget!

    In this episode, Marcus joins me to discuss how to promote videos effectively in 2017.

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  • Amsterdam, Facebook Live Controversies, and Personalized Video (Ep. 60)

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    The WireBuzz team and I had an exciting week as we made our way to Amsterdam for a client shoot. While we were there, I met up with some of the leading physicians in breast cancer at the 2017 European Cancer Congress to advise them on their live video strategy.

    If you’ve listened to the last few podcast episodes, you might remember that 2017ECCO was the conference I was testing personalized video with; I created custom videos for conference attendees, where I introduced myself and invited them to meet with me during the event.

    Well, the results are in. So tune into this podcast episode to see how it went!

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  • The Value of Testing and Optimization in Video Marketing (Ep. 59)

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    You’ve probably heard the phrase, “If it ain’t broke, don’t fix it.”

    Sure, that’s sound advice if it’s coming from your mechanic or your plumber…

    But what if it’s coming from your colleague, or worse, your boss?

    Sticking to an outdated rulebook can come at a high price. And even if you’re still seeing returns from old methods, ask yourself this: do you really think it’ll still work a few years from now?

    If you want to maximize ROI and crush the competition, you need to make testing your marketing and sales strategies a priority.

    To ensure you understand the importance of optimization, be sure to listen to this episode of Video Marketing Mastery!

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  • Censorship, Bad Data, and the Future of Video in 2017 (ep. 57)

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    The new year is bringing us lots of fascinating news in the worlds of tech and video marketing.

    Already, we’re seeing a continued debate about the role of censorship by tech companies like Apple and Facebook.

    Competition is causing social media giants to adopt questionable practices. And ranking on Google has become even more difficult than ever.

    But there’s one thing that’s for sure: no matter where you look, video is going to be at the center of marketing, sales, and advertising, well into the future.

    Want to learn more? Just listen to this week’s episode of Video Marketing Mastery!

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  • My Video Marketing Resolutions for 2017 (ep. 56)

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    2016 was a huge year for WireBuzz. After studying our prospects’ online engagement, examining their interests, and paying attention to their decisions, we discovered something that would change how we do business.

    As a result, last year we closed 3X the number of deals and sped up our sales cycle by 67%.

    But I still think we can do better.

    So check out this episode to find out the most important lesson I learned in 2016, and how I plan to use that knowledge to improve my strategy for 2017.

    You won’t want to miss my New Year’s business resolutions, and how you can use a similar approach to grow your business!

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  • The Smartest Video Marketing Trends in 2017

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    If you’ve been following digital marketing trends at all, it’s no secret that we’re on track to see video shift and shape the world of marketing more than ever in 2017.

    And if there’s anything to take away from 2016, it’s that video is no longer an option for marketers — it’s a vital part of any content strategy that wants to taste success.

    But the question we’re answering now is what’s next in the world of video marketing?

    From strategy to sales, we’ve examined the landscape of video marketing and curated only the most essential trends that you should be watching for in the coming year.

    But you should know… these trends aren’t about video technology, effects or animation. They’re real shifts in the video marketing industry that will help you better understand your audience’s preferences, habits, and how video can help your business move the needle and see real results.

    That’s why I brought on the WireBuzz team to share which video marketing trends you need to know about in 2017.

    So tune in to this 2-part episode and keep reading to find out where video marketing is going in the new year!

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  • Using Live Streaming Video for your Business (Ep. 53)

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    2016 was a huge year for live video, and it will continue to grow in 2017.

    At WireBuzz, livestreaming is nothing new; we’ve been broadcasting live videos long before Periscope and Facebook Live made it trendy. But now that it’s accessible to anyone with a smartphone, we’ve helped several of our clients use livestreaming and they’re already seeing great results!

    In this episode of Video Marketing Mastery, you’ll find a few great reasons why live video is a smart marketing tactic for your business, and how to get started. Be sure to check it out!

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  • What Fake News Means for Google and Facebook (Ep. 52)

    Video Marketing Mastery Podcast, EP 52

    Recently, everyone’s been up-in-arms about fake news.

    Facebook and Google are both receiving tons of criticism for allowing websites that publish inaccurate articles to go viral on their sites.

    Some are even citing fake news as the reason for the 2016 presidential election results!

    But as an investigative journalist in my past career, I know this is nothing new.

    Fake news was a problem long before Google and Facebook ever existed, only now it’s easier to spot and fact-check.

    For many, that’s not a good enough solution…

    People are calling for reform.

    But if two of the biggest tech giants in world start doing what is asked of them and become the judges of what is and isn’t “real,” then what does that mean for new media?

    In this episode, I share the consequences of censorship in the digital age, and answer a few of our listeners’ video questions that we’ve received over the past week.

    This is definitely an episode you won’t want to miss!

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