Posts By: Todd Hartley

What Top Earning Salespeople Do Differently, ft. Dan Lier (Ep. 178)

by Todd Hartley • October 17, 2018

What separates an average salesperson from a top-earning sales pro?

– Is it their ability to ask the right questions and uncover specific needs?
– Is it building rapport and creating a sense of trust?
– Is it overcoming objections and being able to close the deal?

While all of these skill sets contribute to a salesperson’s results, there’s one foundational element that all the best salespeople share, which is even more important.


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How to Optimize Your Video Ads for Different Platforms, ft. Akvile DeFaZio (Ep. 177)

by Todd Hartley • October 8, 2018

The power of video ads are undeniable and smart businesses are using them to convince and convert customers at faster rates.

But a common mistake that businesses make is using the same ad on multiple channels, without editing the creative to fit natively within the platform.

Facebook video ads should be different than LinkedIn video ads, which should be different from Twitter video ads, which should be different from YouTube video ads.

You feel me?

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How to “Spy” on Your Prospects (And Sell to Them Faster) (Ep. 176)

by Todd Hartley • October 2, 2018

Knowing who’s interested in your business helps you close deals faster.

Wouldn’t you agree?

But the challenge that businesses run into is not being able to identify which prospects are hot and which prospects are not.

When you don’t have a process to segment leads at the consideration and decision stage of your funnel from leads who are in the awareness stage, then your sales team will waste valuable time following up with prospects who aren’t ready to make a buying decision.

And I know you hate wasting time.

So let’s talk about how to do this the right way.

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How to Sell Faster with Video (Ep. 175)

by Todd Hartley • September 24, 2018

Selling faster changes the dynamics of your entire business.

Your staff, colleagues, and boss ALL look at you differently when you start helping them sell faster.

Before you know it, you become indispensable because you understand how to turbocharge revenue.

So what’s the best way can you use video to persuasively transfer the information about your product or service from your head into your prospects head so they buy at faster rates?

Well, you should be using video on your customer journey pages!

Let me explain.

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What Marketers Can Learn from the Navy’s Video Recruiting Strategy (Ep. 174)

by Todd Hartley • September 20, 2018

“The Few, The Proud, The Marines.”
“Be All That You Can Be.”
“America’s Navy — A Global Force for Good.”

We’ve all seen recruiting advertisements for the US Marines, Army, and Navy, but how often do you see their ads outside of television?

Not very often, right?

Historically, these military branches have spent up to 70% of their marketing budget on television commercials…

…but that’s all about to change.

After years of sticking to traditional advertising channels, the Navy tested a new video campaign on YouTube…

…and the results were “blockbuster.”

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