Posts By: Todd Hartley

Talk Triggers: How to Turn Your Customers into Raving Advocates for Your Business, with Jay Baer (Ep. 105)

by Todd Hartley • July 25, 2017

It sounds counterintuitive, but the most successful businesses aren’t spending more on marketing and advertising — they’re actually spending less.

Why? Because they’re encouraging their customers to tell their story for them.

My guest on the podcast is none other than social media consultant and customer service expert Jay Baer. Jay’s approach to cut through the noise and stand out is simple, yet powerful: Deliver such an incredible experience for your customers that they WANT to tell their friends about you!

Jay calls these “talk triggers,” and it’s how he has been able to create loyal brand advocates who willingly share and promote their amazing experiences with their friends.

If you’re looking for ways to create a tribe of raving fans who become viral advocates for your business, then you don’t want to miss my interview with Jay Baer!

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LinkedIn’s New Video Feature: What Marketers Need to Know (Ep. 104)

by Todd Hartley • July 19, 2017

Facebook, Instagram, Snapchat — everyone is investing in video to keep their users coming back for more.

But one platform is limping into the party late, and it’s time to call them out…

LinkedIn is finally adding native video to their platform, which is a signal that most businesses still don’t understand the impact video can have on your bottom line.

But even though they’re about three years late, LinkedIn’s new update includes some interesting features that businesses should pay close attention to (which keeps me interested for now).

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Sales Psychology: How to Maximize Your Potential and Crush Your Quota with Dan Lier (Ep. 103)

by Todd Hartley • July 18, 2017

From motivating keynotes to best-selling books, Dan Lier is one of the leading experts at helping people realize their full potential. Dan has spoken all over the world, training and inspiring hundreds of thousands on how to master the art of sales. But, he also understands that crushing your quota isn’t just about prospect calls […]

How to Double Your Website Engagement (Ep. 102)

by Todd Hartley • July 12, 2017

Understanding how to leverage the power of video to grow your business requires a balance of tips and strategies, along with the latest news and trends.

So in this episode, we’re uncovering the biggest stories and headlines from Facebook, YouTube, Instagram and Google to help you stay ahead of the curve and understand the role video plays in growing your business.

Plus, we explain the one thing you must have on your website in order to double your engagement rates!

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They Ask, You Answer: How to Create Content That Drives Sales with Marcus Sheridan (Ep. 101)

by Todd Hartley • July 11, 2017

It used to be if you wanted to make a purchase or do business with someone, you would have to get on the phone or meet with a sales rep.

But it’s 2017, and the ways in which we prefer to make a buying decision has drastically changed.

Customers are bypassing your sales team and doing their own research on their own time. They don’t want to be hassled by a sales rep; they’d rather read reviews, browse your website, and search YouTube to get their questions answered.

In fact, most customers don’t want to deal with a salesperson until they have to make a purchase.

Now more than ever, the buyer is in control of the sales process, not the salesperson. Today, a smooth buyers journey is paved with content (at least for businesses that adapt), and if you want to get more customers to the finish line sooner, video is the way to go.

If there’s anyone who understands the role and value of content in the sales process, it’s Marcus Sheridan. You might know him as The Sales Lion, but to me, he’s the king of using content to build trust and drive sales.

That’s why I’ve invited him to join me again on the podcast to talk about how buying habits have changed, and how smart businesses are using content — not sales people — to sell their products or services.

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