Posts By: Todd Hartley
How to Never Run Out Of Content Ideas Again, with Mark Traphagen (Ep. 131)
Struggling to come up with new and compelling topic ideas for your content marketing?
Coming up with awesome content ideas on a regular basis is a big challenge marketers face all the time.
It just takes a little creativity and forward-thinking to unlock a treasure trove of novel ideas (that are probably hiding right under your nose).
And we’re gonna show you how to do that …while sipping’ on some Arizona micro-brews :)
Mark Traphagen, Senior Director of Brand Evangelism at Stone Temple Consulting, is our returning guest.
And he’s a master at taking two disparate ideas and weaving them together to create unique content that stands out.
What is App-Interconnectivity and How Does It Relieve Your Customer’s Pain? (Ep. 130)
Everywhere I look, businesses and apps are marrying up with complementary partners to create a seamless experience for end-users.
– Apple iOS 10 opened the floodgates by integrating third-party apps within iMessage (e.g. ESPN, Evernote, DropBox, etc.)
– YouTube partnered with Ticketmaster to connect fans with concert tickets and tour information directly on the artist’s YouTube page
– Gmail is adding enterprise tools (e.g. Trello, Asana, Docusign, etc.) natively into their platform so users can get work done without leaving their inboxes
I’m calling this new chapter we’re living through the “App-Interconnectivity Phase” and it’s all about eliminating the unnecessary burdens and pain that your customers are feeling.
Which raises the question…
How can your business, product, or service “get it on” with another business, product, or service that’s complimentary, so that you can add value to your customers?
How to Maintain Control of the Sales Process Using Video (Ep. 129)
Imagine if your prospect understood the value of your solution as well as you did. It would make purchasing your product or service a no-brainer, right?
But how do you package that value together and deliver it in a way that’s educational, engaging and transformative enough for someone to buy?
Here at WireBuzz, we’ve been helping our clients create selling sequences that path prospects all the way through the buyer’s journey, from awareness to purchase.
And it always starts with context …because context is king.
Great marketers (and copywriters) understand context better than anyone. They can step into their prospect’s shoes and join the conversation that’s already happening in their head.
From there, your content needs to align with your customer’s journey so they navigate through your sales process like a slip ‘n slide.
This is how smart marketers control the sales process and predict ROI. And when you add in video, you get even better results.
How to Get 20x More Shares On LinkedIn (Ep. 128)
Plenty of marketers think having a LinkedIn presence is enough. They’re wrong.
Earlier this year, LinkedIn added a new feature that let publishers upload native video content, and more importantly, see into the analytics — like who’s watching and what company they work for.
And now, the professional network has announced their push into selling video ads.
Better late than never, right?
This is a huge opportunity for early adopters to amplify their content on a platform that hasn’t been saturated by advertisers…yet.
The Ultimate Reason Why Longer Videos Drive More Sales (Ep. 127)
Time after time, I hear marketers preaching the same “golden rule” of video…
“Your videos need to be short! Shorter videos perform better than longer videos.”
Everyone is convinced that if your video is longer than 2 minutes, it won’t be effective…
Except for me.
Here at WireBuzz, we’ve been preaching a completely different gospel for a long time.
Not because shorter videos don’t work. Those quick 30-second videos have their time and place.
But if your goal is to move your prospect towards a buying decision faster — not just grab a quick burst of attention — then long-form videos are the way to go.