Posts By: Todd Hartley

The 3 Principles To Reclaim Value In The Attention Economy (Ep. 125)

by Todd Hartley • October 19, 2017

Did you know that traditional media, such as print, television, and radio, is 7x more expensive and only 20% as effective as it used to be?

It’s not because people aren’t watching TV or reading magazines.

People tune out mass media advertising because they don’t need it to learn about new products, services, or technologies anymore. They can search for that information on their own using the internet.

We live in an attention economy, where consumer attention is limited and always comes at a price.

And that price is skyrocketing because every day there are more companies, more brands, and more products all fighting for customer attention.

So what are some solutions to maximize attention rates, reduce advertising cost, and pull people through a buyer’s journey to acquire new customers?

I’ve asked Thales Teixeira, a Harvard Business School professor, to share a few attention hacks with you. He specializes in viral advertising, digital marketing, and how to effectively capture consumer attention to build your brand.

Pretty cool, right?

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what-is-newsjacking

Newsjacking: How Marketers Can Capitalize on Breaking News (Ep. 124)

by Todd Hartley • October 12, 2017

What if you could create a surge of new website traffic and brand awareness just by piggybacking off of breaking news stories?

It’s called newsjacking.

If you haven’t heard of it before, newsjacking is when you leverage trending news to elevate your brand’s message. And it doesn’t always have to be news specific to your industry — it can be local and world news, too.

It’s a marketing strategy that celebrities, politicians, authority figures and brands of all sizes can (and do) leverage.

And it’s an easy way to join a bustling conversation and offer unique value that separates you from your competition.

But there’s a right way and a wrong way to do it.

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Marketing Lessons Learned From Hugh Hefner (Ep. 123)

by Todd Hartley • October 3, 2017

In light of Hugh Hefner’s recent passing, I wanted to share a few marketing lessons I learned from him as a 9-years old kid.

At the time, my grandpa was a member of the Playboy club. And occasionally, he’d bring me along (he’d pay the doorman to let me in).

As I’m sure you can imagine, the whole experience was fascinating, but what I really remember are the marketing lessons I learned along the way.

If you want to hear exactly what those lessons were, how I’ve used them to build a 7-figure business, and how you can do the same, then I think you’re going to love this episode of Video Marketing Mastery.

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who-is-my-biggest-competitor

Discover Who Your Biggest Competitor Is (It’s Not Who You Think) (Ep. 122)

by Todd Hartley • September 29, 2017

Almost every business has misidentified who their real competition is, and yours is no different.

Contrary to what most businesses think, your biggest competitor isn’t the business down the street or the company who recently stole work from you.

No, no, no.

Your biggest competitor… is your customer’s ATTENTION SPAN.

It’s the most scarce and valuable resource today.

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Why-Digital-Agencies-Struggle-With-Video

Why Digital Agencies Struggle with Video (Ep. 121)

by Todd Hartley • September 26, 2017

Video marketing is a whole ‘nother beast compared to its counterparts.

Unlike your day-to-day content marketing efforts, a great video that generates ROI requires the right equipment, a video production team, scriptwriters and funnel experts.

And considering most digital marketers are first generation search marketing and web development specialists, it’s easy to see why agencies struggle with video — it’s a new paradigm.

But anyone with a daily commitment to educate themselves and stay relevant with industry trends can improve their skills.

Just like my good friend and mentor, Arnie Kuenn, CEO of Vertical Measures. He’s an expert in SEO and content marketing, but he’s actively studying how video complements his business.

Together, we’ll explore the challenges that agencies face with video as well as what’s working now with SEO and mobile.

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