Posts By: Todd Hartley
How to Build Brand Awareness & Recall on YouTube (Ep. 164)
“Over the next few years, we expect the power of online video to enable more than half of humanity to learn, share, innovate and participate.” — YouTube
Powerful words from YouTube’s recently published guide, “Turn Attention Into Action.”
YouTube is always looking for opportunities to drive user growth.
Remember when they launched the YouTube Go app in over 130 countries? They designed that app specifically for places with poor connectivity and expensive cellular data prices because they wanted to expand their services and grow their audience.
In other words, they understood the needs of developing countries, the intent of their audience and then provided them with a solution.
How to Turn Your YouTube Audience Attention into Action (Ep. 163)
Did you know that relevant video ads get 3x more attention than your average video ad?
Imagine what it would do for your business if your prospects spent triple the amount of time watching your videos.
They would trust you more.
Your lead quality would be higher.
And your average sales cycle would be shorter.
The more relevant your ads are, the more successful you’ll be at commanding your prospects attention and converting that attention into action.
So how do you do that?
How to Use Video to Create Your Website’s Best Content, with Rand Fishkin (Ep. 162)
I’ve been in digital marketing since the beginning, and I can spot a revolutionary idea when I see one.
So when I first saw the Whiteboard Friday videos that Rand Fishkin’s and his team were creating, I knew it was something special.
It was 2007 and this was the first time that I saw digital marketing being taught visually. Not only did it force Rand to become a better teacher by having to draw out his thoughts, but the visual format helped his audience better understand the complexities of search engine optimization.
But it wasn’t an overnight success. It took years of publishing content consistently before Whiteboard Friday caught fire.
In this episode of Video Marketing Mastery, I sit down with Rand Fishkin, founder of Moz and author of Lost and Founder: A Painfully Honest Field Guide to the Startup World.
Why Investing in the Best Tools Will Help You Grow Your Video Marketing (Ep. 161)
When you first start out in digital marketing or video marketing, you have to be a Swiss Army knife.
Let me explain.
If you’ve ever used a Swiss Army knife, then you know that it gives you the function of many tools. However, I wouldn’t consider those tools to be the best in their class.
It has a screwdriver, but it’s not the best screwdriver. And it has a knife, but it’s not the best knife.
Get what I’m saying?
Now don’t get me wrong, a Swiss Army knife can get the job done. But if you had the best individual tools for the job, then you would probably get it done faster and easier.
So what does this have to do with video production or digital marketing? Well, if you’ve been the Swiss Army knife of your digital or video marketing team, then kudos to you, but that’s not a scalable way to grow your business.
If you want to create the best quality videos you possibly can, then you need to invest in the best tools and people for the job.
Which means that it’s time to retire the Swiss Army knife.
How Businesses are Adopting Video and the Biggest Trends (Ep. 160)
One of the best ways to become a top video marketer is to watch what other video marketers are doing, learn from their actions, and then apply that knowledge to your own campaigns.
As marketers, we often get hung up on things like how long our video should be instead of what’s really important – how to get your message across.
You see, brands are no longer asking if video is worthwhile as an investment, everyone knows it is, it’s all about the strategy and scalability.
If you don’t understand or keep up with the trends, you’ll have a hard time using video to your advantage. Luckily for us, Vidyard put together the 2018 Video in Business Report.