Posts By: Stronz Vanderploeg
Is Video Marketing Right for Your Business?
Honestly, we think everyone can benefit from video marketing.
No, it’s not only because we’re video marketers. We just know that in today’s digital landscape, it’s difficult to run a successful campaign without video.
Having some form of video asset is almost expected now because it holds attention so well. In fact, 1 in 4 people claim that they lose interest in a company if they don’t have a product video.
And 80% of people cite video as “important” to the buying process.
Think about it. Wouldn’t you rather watch a video than read about a product?
Chances are, your audience would rather hit “play.”
So regardless of your industry, target demographic, product, or service, you should really start creating some videos.
What Is Video Marketing And Why Is It So Effective?
You hear about it all the time, but marketers have failed to answer one simple (but important) question…
What is video marketing?
Honestly, I could go on about this for hours — even days. But to make sure we’re all on the same page, I’ll keep it quick.
Today, video marketing encompasses a lot of things. From television to tweets, videos are used to promote brands and businesses. Marketers all over the world have recognized the effectiveness of video, and now there are countless ways to use video to attract prospects and convert them into customers.
How Much Do Videos Cost? (The Answer May Surprise You)
Here’s a question we get all the time:
How much do videos cost?
Honestly, we don’t really have an easy answer. The cost of a video production depends on what type of video you want to make, and how you plan to make it.
Not every production requires a crew, actors, editors, and animators, or professional gear. Conversely, not every business should make videos on their iPhones or edit them on free apps.
But regardless of your budget, there are some things you need to consider before you start filming if you want to keep your costs to a minimum.
Find out what you need to know to get a clear idea of what your next custom video will cost.
Why You Need To Make Videos For Your Business
When was the last time you visited a website and scrolled past the video to read the text below?
Unless your video wouldn’t load, chances are, you hit play first.
Sure, there are those few that prefer to reading, but most of us want the multi-sensory experience that only video can deliver.
And if you’re not interested in reading, you customers probably aren’t either.
So if you haven’t already made videos for your business, what are you waiting for?
Stronz Vanderploeg, WireBuzz’s Director of Production, explains the many benefits of creating videos to promote your business on any budget.