Posts By: Stronz Vanderploeg
What Marketers Need To Know About Vertical Videos
A few years ago, vertical videos were laugh-worthy.
Novice video creators would upload a low-quality video from their smart phone, and once it got into the video player, two-thirds of the screen would be taken up by black pillar boxes on either side of the video.
Or worse, the entire video would upload on its side, so you’d have to tilt your head to see it in the correct orientation.
But now, mobile devices and apps are pushing the boundaries of what it means to shoot videos “the right way.”
So, now that each social media platform seems to have its own video preference, we’re left with a big question…
Should you shoot vertical or horizontal?
Find out in this video.
Facebook Live: Why Marketers Need To Start Using It
In today’s digital marketing landscape, it’s hard to stand out from the crowd. Everyone is trying to capture attention, but it’s easy to get buried in your followers’ news feed, especially on Facebook.
Fortunately, there’s a unique window of opportunity to gain a competitive advantage and get huge exposure for your brand, right at the top of ALL your follower’s feeds.
We don’t know how long it will last, but right now Facebook is promoting their live video functionality. In order to help it catch on, they’re putting your live events at the top of your followers’ News Feed and are even sending them notifications to increase engagement!
Make sure you understand the benefits of using Facebook Live in this episode.
Content Strategy: Why Your Video’s ROI Depends on It
Without a content strategy, all the hard work you put into creating videos can amount to nothing.
And with video in particular, you’re investing more resources into that content, which makes it even more important that you have a thoughtful strategy for how that video will achieve your goals and generate ROI.
Now, you might be wondering… what exactly does a content strategy look like?
Luckily for you, I’ll show you how to get started with a great strategy for your content in this video.
Where To Use Your Videos Online To Grow Your Business
So…you’ve finally made some videos for your business.
You spent a lot time working on pre-production: you identified profitable video topics, wrote great scripts to refine your messaging, and nailed it on the shoot day. You even hired a production crew to make sure the quality of the video is on-point.
Now, they’re all edited and you’re ready to grow your online presence, attracting leads like never before.
But there’s just one problem…you’re not sure what to do next.
Sure, you’re going to put the videos on your website. But if that’s the only place you share them, then their exposure will be limited by your website traffic.
Unless your website is already getting a ton of traffic, you need to think bigger. Because your videos will only achieve your goals if your target customers actually see them.
And if you’ve only made a few videos, you can’t expect them to blow up and boost your brand’s exposure overnight. If you’re really trying to see growth, you need to share videos regularly, all across the web.
It may sound intimidating at first, but it’s easy to systematize and, once you do, you’ll really start to reap the rewards of video.
In this episode, I’ll share some of the best places to upload your video to increase your exposure, and how to use video content regularly to grow your online presence.
5 Tips For Making Great Videos
You know video has superpowers.
You know they can help you generate and educate leads, extend your reach, and drive sales.
You know how much businesses can benefit from including video in their sales and marketing strategy.
But there’s one problem…
You don’t know where to begin.
You’ve never made a video before. Your industry has nothing to do with video. And quite frankly, you don’t feel very creative, so the idea of making a great video feels nothing more than a dream.
We understand. We can’t all be video experts.
But that shouldn’t deter you from creating videos for your business. Whether you decide to take a DIY approach or find a great production team to work with, there are ways to create successful videos, as long as you know a few key elements to consider as you begin pre-production.
So how do you know if your video will be a good one?
I’ll show you the 5 things that you need to think about to set your video up for success.