Posts By: Stronz Vanderploeg
5 Video Production Options For Any Budget
Ready to make a marketing video for your business?
If you’re like most marketers, the first big hurdle is choosing a production partner that fits your budget and meets your needs. The real challenge is balancing quality and effectiveness with your budget constraints.
Fortunately, you have 5 options when choosing a production strategy.
Find out which one’s right for your business.
How to Succeed with Video Marketing
Ready to get started in video marketing?
We don’t blame you…
It’s pretty exciting to see the results that a video marketing campaign can deliver, and there are so many ways that you can use videos. But to actually reap the benefits that video can provide, you need to know what you’re doing. And for most marketers, getting started on the right foot can be challenging.
Video itself has a steep learning curve, and using it strategically to grow your business adds a whole new layer of complexity.
So in this video, I’ll share some information to help you get started in video marketing.
5 Tips To Improve Audience Retention On Your Videos
One of the best ways to measure your video’s success is the audience retention metric.
Your video’s “audience retention” is the percentage of your video that an average viewer reaches before they decide to stop watching. It can be used to measure how engaging your video is to viewers.
Audience retention metrics are also typically paired with an engagement graph, which shows where your viewers are dropping off throughout the video. You can use this graph to gain insights into what your viewers want (or don’t), so you can create more engaging videos in the future.
This is especially important on YouTube, where viewer watch time is the #1 ranking factor.
That’s why the most effective optimization happens before you even upload your video to YouTube.
But understanding exactly how to improve your content can be tricky, especially if you’re new to video.
So to make things simple, I’ve compiled a list of the 5 best ways to increase your audience retention rate…
The Key Differences Between Facebook and YouTube Videos
Think Facebook and YouTube videos are the same? Think again.
Both platforms use video very differently.
Just think about how both social media sites function…
Facebook uses a News Feed, which means that your video, like any other post, is nearly impossible to find after a day or so.
YouTube, on the other hand, is a search engine, which means your videos have a longer shelf-life because they can easily be discovered. In fact, YouTube is the second largest search engine in the world, after Google.
Plus, the way Facebook and YouTube define a “view” is very different. On YouTube, you have to actually click on a video to count it as a view (auto-played YouTube video views aren’t recorded). Even with YouTube ads, they only record views after someone watches the ad for 30 seconds.
Contrast that with Facebook, where videos autoplay in the News Feed as you scroll past them. If you linger for just 3 seconds, even if you don’t look at the video, Facebook considers that a view.
And those are just two of the biggest differences. There are many other reasons why you may want to choose to upload your video to one site over the other, or even potentially create different versions of your video and use both, like we do.
In this episode, I’ll share how to use video on both platforms effectively.
9 Tips for Improving Your Facebook Live Videos
We’ve been talking about the benefits of Facebook Live video for months. By now, you know that livestreaming is a great way to reach your audience and stand out from the crowd.
But you may have noticed one big limitation: Facebook live only works on mobile.
So if you want to share high-quality footage, mobile video immediately sounds like a red flag.
While the cameras on our mobile devices are continually improving, they’re still no match for a dedicated video camera. And let’s be honest, no one’s bothered to improve the quality of your phone’s mic for years.
Sure, there are ways to work around using your smartphone altogether, but it get’s really complicated when you try to use anything else for Facebook Live.
So how do you make the most of what you have to work with?
The good news is, you’re not entirely limited to the quality of your phone’s camera lens and microphone; there are many new tools you can use to make the most out of your next Live event.