Posts By: Morgan Gaertner
How to Use B-Roll in Your Next Video Project
Imagine a talking-head style video, interview, or testimonial. If the person on-screen is telling a compelling story, you might watch it all the way though. But frankly, watching someone speak isn’t all that exciting.
If you want your video to have high production value and keep your viewers engaged, you need to add more. You don’t need complicated animation or cinematic scenes, but supporting the narrative with B-roll will always help you make a more successful video.
Find out what b-roll is and how to use it in this video!
4 Pre-Production Necessities For A Successful Video
The first rule in video production?
Stick to the budget.
Whether you’re making videos for a client, managing a hired production crew, or creating a video in-house, the best way to make sure you’re working as efficiently and effectively as possible is to think about the price tag that’s attached to everything you do.
But to make sure you’ve included everything you need in your budget, you need to be thorough with pre-production.
Well before you begin shooting, you’ll want a clear grasp on your messaging. You need to know what shots and visuals you need to get. And most of all, you’ll want to make sure everyone from talent to the crew understand the objective and goals for the shoot day.
Having a plan and staying on-track is the real key to a successful video shoot.
To make sure that you’re not making critical decisions at the last minute, take a look at this episode to discover four pre-production necessities you don’t want to miss!