Posted by Marcus Krieg | November 25, 2016
“It’s the little details that are vital. Little things make big things happen.” — Coach John Wooden
Legendary basketball coach John Wooden led UCLA to 10 National Championships in just a 12-year span.
He’s famous for teaching his players not only how to dribble, pass, and shoot, but also the little things like lacing and tying your shoes properly (to prevent blisters and injuries). “Coach” knew that when you’re operating at the highest levels of competition, it’s those little things that separate good teams from great teams.
And what is more competitive than marketing in the modern era? Your prospects are inundated by over 3000 marketing messages each day and 71% of them are increasing their budgets in video.
That’s why This Week In Video Marketing, our team takes aim at some of the little details that separate “good” videos from “great” videos. Check it out!