Posts By: Marcus Krieg

Case Studies: 5 High – ROI Strategies For Your Next Event

by Marcus Krieg • July 19, 2017

Are you getting everything you can out of your conferences?

After years of working with clients in tech, IT, and healthcare, we’ve learned a thing or two about squeezing extra value out of live events.

Every year the bar is set higher…

For many businesses, conferences are one of the only opportunities to get face-time with new prospects. If that’s you, then it’s more even more critical that you approach conferences strategically.

In this post, you’ll discover 5 case studies from clients in the genetics industry, including examples to help you see how video can fuel success at your next event.

Case Studies: 5 Smart Tactics When Selling to Healthcare Providers

Case Studies: 5 Smart Tactics When Selling to Healthcare Providers

by Marcus Krieg • June 8, 2017

Getting the attention of healthcare providers has always been challenging…

Not only are they among the busiest professionals in the world, but they also don’t sit at a computer all day waiting to click your ads or read your content…

And don’t forget about their medical assistants and nurses — they might just be the world’s best gatekeepers!

Every year the bar is set higher, because everyone is relying on the same tactics, driving down profit margins and ROI.

And thanks to the rapid rate of investment in the biotech industry, the competition is getting fiercer every day.

So how do you climb up the priority list and earn your prospect’s attention? Discover how it’s done with these 5 case studies about selling to healthcare providers!

Little Details That Take Your Video From Good To Great

Little Details Take Your Videos From Good To Great

by Marcus Krieg • November 25, 2016

“It’s the little details that are vital. Little things make big things happen.” — Coach John Wooden

Legendary basketball coach John Wooden led UCLA to 10 National Championships in just a 12-year span.

He’s famous for teaching his players not only how to dribble, pass, and shoot, but also the little things like lacing and tying your shoes properly (to prevent blisters and injuries). “Coach” knew that when you’re operating at the highest levels of competition, it’s those little things that separate good teams from great teams.

And what is more competitive than marketing in the modern era? Your prospects are inundated by over 3000 marketing messages each day and 71% of them are increasing their budgets in video.

That’s why This Week In Video Marketing, our team takes aim at some of the little details that separate “good” videos from “great” videos. Check it out!

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How to build and manage an exceptional video team

How to Build & Manage an Exceptional Video Team

by Marcus Krieg • November 17, 2016

Let me be honest with you…

I wouldn’t consider myself a “creative” person. As the head of WireBuzz’s strategy team, my skills tend to fall more on the analytical side of our business.

Fortunately, I’ve had the opportunity to work closely with some truly exceptional creatives over the past five years.

But that doesn’t mean it was always easy. I had to learn a lot about working with a creative team.

That’s why This Week In Video Marketing, I’m going to share the two most practical lessons I’ve learned along the way.

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When is YouTube a good option for marketers?

When is YouTube a Good Option for Marketers (Ep. 49)

by Marcus Krieg • November 15, 2016

You should know by now that YouTube isn’t for everyone.

It’s a huge investment of both time and money.

The problem is, many video marketers still talk about YouTube like it will solve all of your marketing problems.

Of course, YouTube is a great community builder. It’s a fantastic place to grow an audience and increase awareness about your brand. And it definitely can help boost your search engine rankings and traffic over the long-term.

But it’s also a lot of work.

YouTube is a long-term commitment. That means it needs to be a part of a smart strategy that fits your goals.

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