Posts By: Marcus Krieg
Case Studies: 5 Smart Tactics When Selling to Healthcare Providers
Getting the attention of healthcare providers has always been challenging…
Not only are they among the busiest professionals in the world, but they also don’t sit at a computer all day waiting to click your ads or read your content…
And don’t forget about their medical assistants and nurses — they might just be the world’s best gatekeepers!
Every year the bar is set higher, because everyone is relying on the same tactics, driving down profit margins and ROI.
And thanks to the rapid rate of investment in the biotech industry, the competition is getting fiercer every day.
So how do you climb up the priority list and earn your prospect’s attention? Discover how it’s done with these 5 case studies about selling to healthcare providers!
Little Details Take Your Videos From Good To Great
“It’s the little details that are vital. Little things make big things happen.” — Coach John Wooden
Legendary basketball coach John Wooden led UCLA to 10 National Championships in just a 12-year span.
He’s famous for teaching his players not only how to dribble, pass, and shoot, but also the little things like lacing and tying your shoes properly (to prevent blisters and injuries). “Coach” knew that when you’re operating at the highest levels of competition, it’s those little things that separate good teams from great teams.
And what is more competitive than marketing in the modern era? Your prospects are inundated by over 3000 marketing messages each day and 71% of them are increasing their budgets in video.
That’s why This Week In Video Marketing, our team takes aim at some of the little details that separate “good” videos from “great” videos. Check it out!
How to Build & Manage an Exceptional Video Team
Let me be honest with you…
I wouldn’t consider myself a “creative” person. As the head of WireBuzz’s strategy team, my skills tend to fall more on the analytical side of our business.
Fortunately, I’ve had the opportunity to work closely with some truly exceptional creatives over the past five years.
But that doesn’t mean it was always easy. I had to learn a lot about working with a creative team.
That’s why This Week In Video Marketing, I’m going to share the two most practical lessons I’ve learned along the way.
When is YouTube a Good Option for Marketers (Ep. 49)
You should know by now that YouTube isn’t for everyone.
It’s a huge investment of both time and money.
The problem is, many video marketers still talk about YouTube like it will solve all of your marketing problems.
Of course, YouTube is a great community builder. It’s a fantastic place to grow an audience and increase awareness about your brand. And it definitely can help boost your search engine rankings and traffic over the long-term.
But it’s also a lot of work.
YouTube is a long-term commitment. That means it needs to be a part of a smart strategy that fits your goals.
Getting Your Company Started With Video Marketing
Businesses that use video are growing their revenue 49% faster than brands that don’t.
As a result, over 71% of marketers are rushing to increase their video budgets for the new year.
That means the window of opportunity to use video as a competitive advantage is closing — before you know it, you’ll need videos just to keep up!
So the question is: how do you get your company to take this opportunity seriously? Because the train is leaving the station and you definitely want to be on it…
If you believe in the power of video, but aren’t sure how to start (or pitch) your first campaign, then you don’t want to miss This Week In Video Marketing!