Posts By: Colin Noonan
How to Increase Demand for Your Product Using Video
You’ve designed a great product, launched it, and waited for prospects to line up for it…
But few people are buying, or even showing interest.
What went wrong?
Did you target the wrong audience? Was the price too high? Bad timing?
It’s easy to make excuses for why quality prospects don’t convert, but in our experience, it can usually be boiled down to one common mistake.
How to Increase Conversion Rates Using Explainer Videos
Is your home page leaving money on the table?
Does it clearly and concisely explain what you do, who you do it for, and why that’s important?
Because here’s the thing: your home page probably gets the most traffic out of any page on your website and visitors expect it to clearly communicate the value of your product or service.
If you don’t grab your visitors by the eyeballs, the vast majority will never give you a second chance.
You probably already know you need a great headline and a clear, compelling message. But if you’re counting on website visitors reading to learn more about your product, then you’re definitely leaving a significant source of revenue untapped.
One-in-four people will actually lose interest in your company if you don’t have a product video.
That’s why a home page explainer video is one of the safest (and best) investments you can make in your business.
How to Use Video to Generate More Leads
Did you know that 55% of visitors spend fewer than 15 seconds on your website?
Even worse, 80% of your website visitors will never return.
Businesses, now more than ever, need to play the long game and nurture relationships with their prospects. But before you can start building those relationships, you first need to actually generate leads from your website.
Thankfully, with built-in plugins and embeddable forms, it’s easier than ever to convert website visitors into highly-qualified leads.
Then, once you’ve gotten permission to continue the relationship, it’s time to nurture them with great content.
But the problem is, most businesses are only using newsletters, free trials, and other low-value offers to generate leads.
That’s just not going to cut it, which is why I’m going to share a simple way to permanently 5-10x your website’s lead conversion rate using a video-based “lead magnet.”
6 Simple Ways to Use Testimonials that Increase Sales
If you’re looking for ways to boost sales and convert skeptical leads into buyers, testimonials are the way to go.
But how should you use your testimonials? And are there better places than others to post them?
The great thing is there are several ways you can use testimonials in order to convert leads into buyers and increase sales.
Here are a few of the most effective ways to share customers’ stories of success with your product or service…
3 Reasons Why Testimonials Are So Powerful
Smart marketers know that the most persuasive sales messages don’t come from a sales rep or a business owner…they come from other satisfied customers.
You’re not the most credible source of information on your product, because you have an incentive to sell it. Or at least that’s how your prospects see it.
But when your sales message comes from a genuinely satisfied customer, prospects view that as far more credible and persuasive.
And when you combine that kind of social influence with story and the emotional power of video, you get the most valuable kind of video content there is:
Here are three reasons why testimonial videos are so effective…