Posts By: Annette Mattern

9 Ways to Support Your Sales Team at Conferences

by Annette Mattern • October 24, 2014

So, after all your hard work, you finally got management to fund an exhibit at an industry conference.

The problem is, now everyone’s asking about ROI.

Really?! ROI?

The key to a positive return on investment is two-fold: containing costs while generating a lot of revenue.

Simply put, your plan must support your sales team’s efforts to boost sales at conferences. All it takes is some cooperation and a solid strategy. Luckily, you’ve come to the right place.

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How to Create a Conference Strategy

How To Create a Conference Strategy

by Annette Mattern • October 20, 2014

What is the one thing you absolutely must have to successfully exhibit at a conference or trade show?

Attention.

You have to get the attention of the audience. Until you have their attention, you can’t build relationships or sell your product.

But this is nothing new. Trade shows have roots in the ancient souks of the cazbah, where traders brought caravans of the most enticing wares to bazaars to sell.

These were spectacular festivals, magical and mysterious blends of bartering and one-upmanship.

Much like today’s exhibit halls, booth owners sought to stand out from the crowd. But each successful strategy spread like wildfire throughout the community, nullifying the innovator’s competitive advantage.

As our products have evolved over time, so too have our methods for captivating the audience.

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