Posts By: Annette Mattern

Wondering what to wear for your next video shoot?

How to Dress for a Video Shoot

by Annette Mattern • November 21, 2016

What separates a “good” video from “great” one?

The details.

A rockstar video team does a lot more than work a camera or set up lights. They notice the small things like a distracting doorknob in the background, a colorful painting that overwhelms the scene, or the talent’s flyaway hair that needs to be tamed.

But they can’t do everything. The talent needs to come prepared too. And one of the simplest things we see people overlook is their wardrobe.

Of course, you’ll want to look good in front of the camera and you might even want to show off your personal style. But there are some rules to keep in mind when you’re going to be on video.

If you’re not sure what to wear on your shoot day, I’ve shared some wardrobe tips that’ll have you looking your best on video!

Read More


Overcoming Facebooks Silent Autoplay Problem

A Simple Tip To Get More Viewers For Your Facebook Videos

by Annette Mattern • October 10, 2016

Thanks to Facebook’s silent autoplay feature, your Facebook videos need to be compelling even without audio.

In fact, many Facebook users routinely watch videos without sound. That means you need to communicate most of the value of your video without audio.

That can be a serious challenge if you’ve already created a video. Captions can only do so much for you, because they force your viewers to read, which kind of defeats the whole point of using video, right?

However, if you know you’re creating videos to be shared with your Facebook fans, then there are many simple and effective ways to overcome Facebook’s silent autoplay.

Flashcards, animations, and subtitles help carry your video’s message without sound. So in this video, I’ll share some ways you can use text effectively in your to Facebook videos.

Read More


Tips for Conducting an Interview

How To Conduct a Professional Video Interview

by Annette Mattern • August 29, 2016

Conducting a video interview isn’t always easy.

Like most skills, it takes practice to master.

But the good news is that anyone can do it if you follow a few simple rules.

First, you need to realize as an interviewer that it’s your job to make your interview subject as comfortable as possible. Only then will they open up and perform well for you on camera.

You’ll also need to do some prep-work and use interview techniques to encourage your subject to deliver the kind of thorough and authentic lines that make for a compelling video.

To ensure your next video interview runs flawlessly, we’ve compiled some tips that I’ve developed from my own experience running professional interviews.

Read More


3 Tips Making Powerful Videos Foreign Language

3 Tips for Making Powerful Videos In a Foreign Language

by Annette Mattern • August 8, 2016

Are you considering taking your business internationally, or at least somewhere with a different native language?

For any business, that’s a big achievement! To engage your new audience, you might want to think about making a video that reaches your new mobile market.

But where do you begin?

First, you’ll need to make sure your new audience understand the content of your video, so translating the script is obvious. But what’s next?

How can you be sure that the message you worked so hard to perfect doesn’t get lost? How do you know that your translated script doesn’t have some embarrassing error?

In this episode, Annette will show you exactly what you need to be aware of to make your translated video is just as powerful and effective as the original, regardless of where your new audience might be.

Read More


Content Marketing: 7 New Tricks for Old Marketing Dogs

by Annette Mattern • January 8, 2015

It’s a dog-eat-dog world.

And for those of us in marketing, that’s never been more true than it is today.

Seemingly overnight, content marketing burst onto the scene, challenging prevailing marketing practices that were honed over a century of professional skill, thought and discipline.

Along with the change came new tools, new data and new technical skills.

It can be intimidating. After all, they say “you can’t teach an old dog new tricks,” implying that only Millennials who possess these skills can succeed in today’s world.

In truth, marketing hasn’t changed as much as you think. All you need is some guidance. And a few new tricks.

To help you get started, I’ve compiled a short list of tips, or “tricks,” for anyone who’s feeling left behind by the seismic shift in the marketing landscape.

Read More