Posts By: Amanda Mollindo
How to Optimize Your YouTube Video Titles and Descriptions
YouTube is the second largest search engine, right behind Google. And with over 1 billion users, there’s a niche for everyone.
Starting a YouTube channel is a great way to engage with your audience and boost your thought leadership. Which is why plenty of businesses use it to get discovered and generate leads.
But it isn’t for everyone…
YouTube isn’t just a place to host a few random business videos. It takes time and commitment to build and maintain a YouTube channel.
If you’re ready to make that commitment, you have to understand how YouTube works before you can gain any traction.
And perhaps most of all, you’ll need to understand how to optimize your videos in order to see results.
Learn how to write great YouTube video titles and descriptions to get your videos noticed!
The Importance of Sales Enablement Videos
Want to know the one of the biggest mistakes most businesses make with video?
They prioritize traffic and lead generation, instead of using video to optimize their sales process.
Sure, it sounds like a reasonable strategy. After all, that’s how the big brands use video.
Wouldn’t it make sense to follow in a brand like Apple’s footsteps?
Clearly, they’ve done something right…
Unfortunately, top-of-funnel video strategies don’t work (right away) for most businesses.
A much faster and lower-risk strategy is to use video to improve your sales velocity first, then circle back to creating videos for traffic and lead gen once your sales process has been streamlined.
Video Length: Is Shorter Always Better?
People have lots of opinions about how long an online video should be.
Some are adamant about keeping videos under three minutes.
Others think that 10-minute videos are perfectly fine.
The truth is, there’s no right answer to this question, and the length of your video should depend on two main factors.
But if you want to know more about how long your video should be, you’ll have to check out this video!