The WireBuzz team and I had an exciting week as we made our way to Amsterdam for a client shoot. While we were there, I met up with some of the leading physicians in breast cancer at the 2017 European Cancer Congress to advise them on their live video strategy.

If you’ve listened to the last few podcast episodes, you might remember that 2017ECCO was the conference I was testing personalized video with; I created custom videos for conference attendees, where I introduced myself and invited them to meet with me during the event.

Well, the results are in. So tune into this podcast episode to see how it went!

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NOTE: You can also listen to the episode here, or download the episode to your device (right click and save).

In This Episode, You’ll Learn:

  • News Update: Amazon continues to grow, and is now worth more than the top 8 traditional retailers in the US combined
  • News Update: Jimmy John’s employees shared a video of co-workers using the sandwich bread dough as a jump rope… find out how I would handle this news if I were a marketer for one of their biggest competitor, Subway!
  • News Update: Did you see the 360VR video White House tour, hosted by the Obamas? Find out why this is a bad marketing move by the former administration
  • News Update: anyone caught with drone footage of the inauguration or White House could be fined up to $1,414 and some could even face time behind bars
  • News Update: Apple is finally getting ready to start making its own original content for Apple TV
  • News Update: Facebook Live continues to make headlines with users incriminating themselves in video
  • News Update: With the aim to promote up-and-coming video creators, YouTube is creating an “On the Rise” trending tab
  • How my case study went with personalized video

Links & Resources

View from our train in London of the Tower Bridge.

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Before leaving home, Todd found thirty British Pounds in his passport, perfect for a bottle of Rioja for the train.

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Reviewing our rental lighting in Amsterdam before it gets delivered to our shoot location.

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Kristo and David are ready for some action!

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Every spot in Amsterdam is a postcard.

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The Dylan entrance.

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Look at the old wood floors.

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Here I am, recording the podcast!

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That’s where the podcast was recorded, and you can see those chain smokers I was talking about. Talk about a great location for my asthma!

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Todd Hartley is the founder and CEO of WireBuzz. Before he got started in video marketing, Todd ran digital marketing for 7 of the largest national talk shows. Today, Todd is a respected expert in the digital marketing industry and is frequently invited to speak about video at marketing and technology conferences.