Airware – 30 Sec. “Cyclist” Ad
Video is opening up a new world for online advertisers. With more ad-ready videos on the web than there are advertisers, video ad formats offer an incredible value to advertisers.
In addition to the fact that video ads are relatively inexpensive, they also have very high conversion rates, which makes sense when you think about it. When you click on a traditional ad, you’re looking at either 200 characters of text or a static image. Not a ton of information to go on.
But with videos, you have 15 seconds or more explain the value of your offer. So the traffic from video ads is much higher quality than from other ad formats.