If you still think of your marketing strategy as “BtoB” or “BtoC,” you might want to re-evaluate. Instead, think about your customers, prospects, and audience as people, and establish a human-to-human connection.

No matter what kind of industry you’re in, people all want the same thing from the businesses they interact with — they want to establish a personal connection with your brand, even when that engagement occurs exclusively online.

And video is the most effective way to do it.

Last week, I got on Facebook Live to explain why, but if you missed it, you’re in luck! We’ve recorded the whole thing so that our podcast listeners can get the same great content. 

 

 
Below, you’ll find the footage of our full Facebook Live event. But if you don’t have the time to watch the whole thing, you can listen to the podcast, and then refer back to the video if you want to check out some of the visuals I reference!

Free Bonus: Discover how to create videos that generate ROI with this free, 5-part video course. Click here for instant access!

If you like the show, please leave us an honest rating and review on iTunes. You’d really be helping me out!

NOTE: You can also listen to the episode here, or download the episode to your device (right click and save).

In This Episode, You’ll Learn:

  • Why video has always gotten the best results
  • What Google and Facebook know about your target customers
  • The distinction between television and online video
  • How to guarantee video ROI
  • The difference between videographers and video marketers
  • How to use video to become a trusted source in your industry
  • Why you don’t want to use a slider at the top of your website
  • Your most valuable asset on mobile
  • How to prioritize video content creation
  • Why you don’t want to cut corners on your videos
  • Where to place videos on your website

Links & Resources

Thanks for Listening!

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If you have any questions you’d like featured on the show, or if you would like to suggest an expert (yourself included!), please let us know HERE.

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Todd Hartley is the founder and CEO of WireBuzz. Before he got started in video marketing, Todd ran digital marketing for 7 of the largest national talk shows. Today, Todd is a respected expert in the digital marketing industry and is frequently invited to speak about video at marketing and technology conferences.